Content Strategy

Make use of content strategy to deliver great digital experiences.

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Making the big move - Special report: Search in support of federal web modernization

For the past several years Search.gov has reported each year on the top public needs based on the search terms they used.

This special report will take a different approach. It still offers a high level view of the public experience of seeking services and information from the government. But it also tells the story of change, and how these changes affect search and findability.

— via Search.gov

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Jun 05, 2023

Why vote.gov supports multiple languages

According to a 2019 U.S. Census Bureau survey, nearly 68 million people in the U.S. speak a language other than English at home. To help make the voting process accessible to everyone who is eligible, vote.gov works with state election offices, federal agencies, and non-partisan organizations to create a national source of accurate voting information and clear registration instructions in multiple languages. — via USA.gov

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May 16, 2023

Introducing the new USA.gov

We’re excited to share that the new USA.gov and USAGov en Español are live. However, we’re not finished. See what we’ll be working on in the future. — via USA.gov

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Apr 18, 2023

Building Beta: The Foundation

The USAGov program has been developing a new iteration of our bilingual sites, USA.gov and USAGov en Español. In the process of building beta.USA.gov and beta.USA.gov en Español, we’ve been rethinking our work style and priorities. Follow the “Building Beta” series to learn how we’re reimagining the way we approach product management, usability, accessibility, content creation, analytics, and outreach. — via USA.gov

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Mar 07, 2023

Three Tips for Using Facebook and Instagram Stories

At USA.gov and USAGov en Español, we’re always looking for better ways to connect people to government information through social media. Using stories has helped us increase our engagement rate and our number of followers as we deliver helpful information to people. Stories may be a good addition to your agency’s social media strategy, too. These three tips can help you get started. — via USA.gov

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Feb 21, 2023

Sunsetting Go.USA.gov: Final User Statistics

The digital landscape has changed significantly since we launched the Go.USA.gov service in 2009. Over the last two years the team looked carefully at the program holistically, taking into consideration the future of the program, the current landscape related to using shortened URLs and alignment with strategic business goals. In early 2022 we made the difficult decision to initiate steps to sunset the service. — via USA.gov

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Nov 15, 2022