Analytics
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Sunsetting Go.USA.gov: Final User Statistics
The digital landscape has changed significantly since we launched the Go.USA.gov service in 2009. Over the last two years the team looked carefully at the program holistically, taking into consideration the future of the program, the current landscape related to using shortened URLs and alignment with strategic business goals. In early 2022 we made the difficult decision to initiate steps to sunset the service. — via USA.gov
6 Important Factors To Consider for Digital Advertising in Government
Webinar Recap: How to Measure Effectiveness of Your Digital Outreach and Communications
Measuring and Justifying the Government Experience
Measuring and Justifying the Government Experience—Private sector organizations use revenue as the primary measurement to justify improving experiences. Many government services don’t have revenue as a lever, so how can we justify work to improve experience? The Office of Natural Resources Revenue (ONRR) leveraged a few metrics on their team that fall into three categories: laws and regulations, improving the experience for users, and saving time for employees. — via Office of Natural Resources Revenue
How Effective Is Your Communication?
Announcing Data Governance Charter Templates
Announcing Data Governance Charter Templates—As a part of our Resources and Advisory Support collection, the Data and Analytics (DA) team in the Centers of Excellence (CoE) has released three charter templates that can help federal agencies set up data governance groups and an Office of the Chief Data Officer. We developed these charter templates based on our experiences working with chief data officers (CDOs) and data practitioners across the federal government. These charters are designed to help federal government agencies set up data governance bodies to better use agency data securely and strategically. Although the charter templates don’t represent or constitute official guidance, they’ll help jump start your effort to build data governance structures within your agency. Tailor them to meet your agency’s specific needs. — via The Centers of Excellence
Sunsetting Go.USA.gov: Frequently Asked Questions
Sunsetting Go.USA.gov: Frequently Asked Questions—For more than a dozen years, government employees have used the Go.USA.gov URL shortening service to turn long government and military URLs into more manageable short URLs. On September 18, 2022, the U.S. General Services Administration (GSA) will sunset Go.USA.gov. If you’re a Go.USA.gov user, these answers to common questions can help you know what to do to prepare for the end of the service. — via USA.gov
Go-Live Checklist for Federal Websites
Celebrating Digital.gov Communities: 2021 in Review
USAGov Fourth Quarter 2021 Insights
USAGov’s Fourth Quarter 2021 Insights—From July to September 2021, people were concerned about COVID-19-related housing and international travel as they searched USA.gov. Get more user insights from our 4th quarter infographic for fiscal year (FY) 2021. — via USA.gov
Building a Tech Career in Government
The Federal Web in the Year of COVID-19
Tag Managers Part 2: Configuration Framework
Tag Managers Part 1: The Data Layer
Become a DAP Certified Analyst
Become a DAP Certified Analyst—The Digital Analytics Program (DAP) now offers the opportunity to become a DAP Certified Analyst. Prospective analysts must complete the DAP Certification Exam with a score of 80 percent or better. The exam is 50 questions and is multiple choice. Prospective analysts can take the exam more than once. — via Digital Analytics Program