Analytics

Measure and plan your site performance with analytics best practices and tools

More News and Events on Analytics

280 posts

HTTP vs HTTPS: Is it Time For a Change?

Data. Security. Privacy. These are the cornerstones of many discussions concerning technology. The security of citizen information when interacting with the federal government will be increasingly important as we progress into the future. A few agencies have begun to use Hyper Text Transfer Protocol Secure (HTTPS) in lieu of the standard HTTP. For these agencies,
Mar 25, 2015
According to an article from Readwrite, the amount of money going to big data projects is steadily increasing despite widespread failure to achieve many results. For big data-related projects in global organizations, a total of $31 billion was spent in 2013 and that amount is expected to top $114 billion by 2018. The recognition that
Mar 24, 2015
One of the leading mobile app analytics companies, Flurry, released their annual mobile app growth report with some interesting data showing how audiences are changing the way they engage with mobile applications. Overall, mobile app usage grew 76% in 2014, and the top app categories included: “Lifestyle & Shopping,” growing 174%; “Utilities & Productivity,” growing
Mar 10, 2015

The Content Corner: Performing a Content Audit

Audit. It’s a word that generally has no positive connotations whatsoever. We hear the word audit and we think of tax audits or timesheet audits, etc. The word normally strikes fear or dread in the hearts of most mortals. But it is also a task that all websites will need to perform from time to
Mar 09, 2015
Users don’t like surprises. Unexpected or unwanted content undermines the credibility of your agency and frustrates users who come to your website looking for specific information. Using links appropriately in your website content is one way to build trust with users, according to an article by Kara Pernice of the Nielsen Norman Group. Here’s a
Feb 25, 2015

Digital Analytics Program Among Finalists for Igniting Innovation Award

The federal government has IT challenges, and innovative federal projects are tackling those challenges head-on. As projects gain momentum, outside organizations have taken notice. Recently, Data.gov and DigitalGov’s Digital Analytics Program (DAP) were recognized by the American Council for Technology and Industry Advisory Council (ACT-IAC), among 30 other finalists for the Igniting Innovation Award. ACT-IAC’s
Feb 24, 2015

Top 10 Things (We Think) You Don’t Know about DigitalGov

Things you don’t know about this website, DigitalGov.gov, that is. It’s our first birthday, and we’re celebrating by sharing some fun facts with you. A more sober look at our strategy can be read on our 6-month post, but this is a party post! w00t! 10. We’ve published an impressive 480 articles and counting (this
Feb 19, 2015

Don’t Forget the Long Tail: It Can Deliver Value

Top tasks matter. Visitors come to your website with specific goals in mind. Using a top-task methodology can be particularly useful when redesigning your homepage. But, top tasks aren’t the whole story. Our government websites also have a large range of tiny tasks that, when managed carefully, have the potential to deliver value. In The
Feb 13, 2015

DigitalGov University 2015 Training Watch

Performance Analytics for Social Media Decision Making. Creating Adaptive Content. Usability Testing. These are just some of the areas of programming we are putting together. After taking a look at the most widely attended events in 2014, we decided to gather ideas we received from community and program leads for our 2015 events lineup through
Jan 28, 2015

New Ed.gov Homepage and More

You may have noticed we launched our new Ed.gov homepage today. This completes the third and final phase of our visual refresh for our main website. We released the second phase of the refresh back in June. So, what’s new? Streamlined Homepage The new homepage takes our efforts to streamline navigation on the website one
Jan 23, 2015
As we move into 2015, the amount of data available in the digital ecosystem will increase very rapidly because of the Internet of Things (IoT), social media and wearable tech. In the future, the problem lies not only with data collection, but with what one does with the data. Big
Jan 20, 2015
With public expectations at an all-time high, and trust in government nearing all-time lows, agencies need to step up their game. Veterans, seniors, students, taxpayers—all Americans—deserve the best service from their government. Here are our predictions for how the federal government will improve customer service in the coming year: 1. Many agencies will create a
Jan 12, 2015
As we round out 2014, we’re reflecting on the exciting year we’ve had at DigitalGov since we launched in February. Our mission is to share information and resources from agencies across the federal government that are working in the digital space, and highlight the services and communities that can help you meet your digital government
Dec 31, 2014

3rd U.S. Public Participation Playbook Draft Released This Month

The new third draft of the U.S. Public Participation Playbook continues to incorporate changes proposed from more than 100 suggestions submitted via public comment aimed at measuring the performance and improving the development of government programs. It takes the 13 initial “plays” from rough brainstorming and collaborations to a more refined, action-focused presentation that will help contributors understand and identify opportunities
Dec 17, 2014