Customer experience

Improving customer experience drives better results in the federal government

More News and Events on Customer experience

229 posts

Using Personas to Better Understand Customers: USA.gov Case Study

Personas are fictional characters that describe an organization’s customer behaviors, emotions, attributes, motivations, and goals. They are an important tool to share customer insights and understanding across an organization. Personas also serve as a check to make sure your organization’s actions meet the needs of the majority of customers, including visitors to your website, contact
Apr 06, 2015

Digital Analytics Program Among Finalists for Igniting Innovation Award

The federal government has IT challenges, and innovative federal projects are tackling those challenges head-on. As projects gain momentum, outside organizations have taken notice. Recently, Data.gov and DigitalGov’s Digital Analytics Program (DAP) were recognized by the American Council for Technology and Industry Advisory Council (ACT-IAC), among 30 other finalists for the Igniting Innovation Award. ACT-IAC’s
Feb 24, 2015

DigitalGov University 2015 Training Watch

Performance Analytics for Social Media Decision Making. Creating Adaptive Content. Usability Testing. These are just some of the areas of programming we are putting together. After taking a look at the most widely attended events in 2014, we decided to gather ideas we received from community and program leads for our 2015 events lineup through
Jan 28, 2015
Marketers are increasingly using SMS, push notifications, mobile apps, location-based functionality and other mobile-first techniques to reach constituents. That’s according to a recent article from Marketingland.com, which provided an overview of the mobile trends presented in Salesforce’s 2015 State of Marketing Report. The report was based on a survey of 5,000 marketers in 10 countries. Some
Jan 27, 2015

Walking in Our Customers’ Shoes

The General Services Administration’s (GSA’s) focus on customer experience can be traced back to its inception on July 1, 1949, when President Truman created a new federal agency to manage and store government records, handle emergency preparedness, and stockpile strategic supplies for wartime. While our customer focus has stayed with us, GSA’s mission has morphed
Jan 16, 2015
With public expectations at an all-time high, and trust in government nearing all-time lows, agencies need to step up their game. Veterans, seniors, students, taxpayers—all Americans—deserve the best service from their government. Here are our predictions for how the federal government will improve customer service in the coming year: 1. Many agencies will create a
Jan 12, 2015

4 Tips on Great Survey Design

Whether they pop up while perusing an e-commerce site or land in your inbox after your bumpy flight in from Chicago, surveys are used in many different industries to gauge customer satisfaction and glean insight into user motivations. They are a useful tool in the kit of a user experience designer or anyone
Nov 10, 2014

Welcome to User Experience Month!

One challenge with digital government: it’s hard to see people. If you work at a U.S. Post Office, you interact with your customers, talk with them, and even see what they are feeling by looking at their faces. You can understand their experience fairly easily. In the digital world, technology decreases physical distance but increases
Nov 07, 2014

DigitalGov University is Making Changes Thanks to You

DigitalGov University took the pulse of our participants this spring and found that our audience wants more information about events, wants us to better communicate the value of programs and wants more access to our programs. DigitalGov University (DGU) is a platform for feds to share ideas, experiences and techniques to meet 21st century public
Nov 07, 2014

Customer Service Week 2014

They say that customer experience (CX) is the new marketing. People will tell their friends about their experience with your agency, and social media makes it easy to broadcast whether the experience was easy and enjoyable, or terrible. In 1992, Congress proclaimed the first full week in
Oct 09, 2014

3 Steps to Keep Customers Happy During Times of Change

Just like the private sector, government agencies frequently encounter new rules, regulations, policies, and financial realities that impact the way we do business. Of course, change is never easy—and when customers feel the ripple effects of those changes, their satisfaction with an agency can waver. That’s why, during times of change, customer experience leaders should
Sep 12, 2014

Redesigning with Customer Feedback: Child Support Enforcement Usability Case Study

The Federal Office of Child Support Enforcement at the Administration for Children and Families had a visually appealing website after an agency-wide redesign of program websites. The problem: Key stakeholders complained they could no longer easily find needed information. Their feedback prompted us to facilitate a UX-minded focus group to recommend improvements that met both users’ business needs and the redesign goals.
Aug 19, 2014

What is a “Customer Centric” Culture – Part 2

Since April of 2011 when President Obama signed Executive Order 13571 mandating agencies improve the quality of service they give to the public, agencies have been working through strategies to best fulfill this task. We at GSA’s Office of Citizen Services and Innovative Technologies (OCSIT) were no exception. Back in September of 2013, we wrote
Aug 06, 2014