Metrics
Zero Pageviews Is Your Goal: Finding Problem Pages with Website Analytics
Improve customer experience by turning your website analytics upside down to track the numbers for pages you DON’T want visitors to see.
Analytics
Measure and plan your site performance with analytics best practices and tools
More News and Events on Analytics
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Security
True Crime Detectives: How We Used Free Web Metrics Tools To Uncover a Cybersecurity Incident
Join USA.gov as we slowly uncover a conspiracy to scam Americans using fake government websites… and then try to foil the caper!
DAP Learning Series
Analytics Case Study Part 3: Action
In this webinar, we’ll address how to use the analysis and insights you created using DAP Google Analytics, to take action.
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2020
DAP Learning Series
Analytics Case Study Part 2: Analysis
In this workshop, we’ll address how to pull reporting and conduct analysis through the lens of your analytics strategy.
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2020
Program managers, IT acquisitions leads, and business-minded IT professionals will receive in-depth guidance to improve cloud efficiency, optimization, and effective cost controls.
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2020
DAP Learning Series
Analytics Case Study Part 1: Assessment
In this workshop, we’ll address how to assess your web analytics strategy to ensure you’re pulling the most impactful and relevant data to enrich your analysis and understanding of your website performance.
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2020
This Week's IDEA
Measure Performance to Make Continuous Improvements
This week, we’re exploring what it means to measure performance, and we’re taking a look at how listening to customers is the best way to continuously improve websites and digital services.
DAP Learning Series
Analytics Lessons From Canada.ca
In this session, we’ll be joined by Nicholas Pjontek of Canada.ca. Nick will talk about some of the analytics goals, lessons, barriers, and successes in the government of Canada.
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2020
Giving Users the Information They Crave: Data and Analytics Tips From USAGov en Español
Giving Users the Information They Crave: Data and Analytics Tips From USAGov en Español—User data guides what we do at USAGov. Without it, we wouldn’t know what government questions people are searching for. And we wouldn’t know how to design our content to make it easier for people to find and understand the answers. — via USA.gov
DAP Learning Series
Shifting Your Metrics Mindset
In this session, we’ll discuss the classic suite of “marketing metrics” vs what’s more important to us in government “content-based metrics”.
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2020
Multilingual
How USAGov en Español Uses Quantitative and Qualitative Data to Meet the Needs of Its Audience
In this workshop, we will show how USAGov en Español collects and analyzes data from across several social media channels and the USAGov Contact Center to design and improve content and outreach strategies.
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2020
DAP Learning Series
Become a DAP Certified Analyst
In this session, we’ll tell you about the Digital Analytics Program’s Certified Analyst exam and how you can use it to demonstrate your analytics mastery!
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2020
DAP Learning Series
An Introduction to the Basics of DAP
New to DAP? No problem. Join us to learn about the reporting interface, common terminology, and basic reports. This 2.5 - 3 hour session is designed for novice users to “get off the ground” with DAP and Google Analytics.
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2020
This Week's IDEA
Listen to Customers by Asking the Right Questions
This week, we’re exploring what it means to listen, and we’re taking a look at ways to use feedback to drive continuous improvement.
18F Is Here to Help During Critical Times
Government agencies are seeing their systems and staff stretched to the max as they do their best to serve the public. 18F is a team of government employees with expertise in modern digital tools and practices, and we’re here to help. — via 18F
This Week's IDEA
Spring Cleaning Tips for Web Content
This week, we’re providing a few tips for tidying up redundant, outdated, and trivial content.
DAP Learning Series
Justifying the Web Analyst’s Role in Your Organization
In this workshop, we’ll address how to think about justifying an analyst role on your team, and talk about the role’s many hats, as well as making the business case to your leadership team.
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2020
We will provide guidance on how to manage the process of procuring AI products, services, and technologies, including considerations, pitfalls, and lessons learned.
2020
21st Century IDEA
Updates on 21st Century IDEA: Key Insights & Lessons Learned
We spoke to Ammie Farraj Feijoo, GSA’s 21st Century IDEA implementation lead, to get the rundown on what’s been accomplished and what’s on deck for 2020.
DAP Learning Series
The YouTube Event Option
In this session, you’ll learn how to track plays of embedded YouTube videos on your DAP-enabled pages, and how to create reports for analysis.
Watch Video
2020
