Infographics are a useful tool for communicators to share complex data and information in a quick, easy-to-read format. Infographics can be beautifully designed works of art, pulling in a reader through storytelling and visual entertainment. And like art, infographics can be large, epic works, or small treasures. While a massive infographic immediately arrests due to its overwhelming data content and creative approach, sometimes it can still fall flat by just being plain overwhelming.
In the next couple of years as new social media platforms emerge and organizations open more accounts, when do you make the decision to shut an account down? When resources are limited, we must analyze the effectiveness of our social media programs and put our time and effort into the accounts that best serve our audiences. For NIDA, this meant merging our Drug Facts Facebook page into our main NIDA Facebook page, so we could better serve our social media followers and redirect our time into a more effective account.
DigitalGov has seen posts from members of the community who land on opposite sides regarding social sharing buttons. There are those who find social sharing buttons useful (When Sharing Buttons Work and those who’ve found the opposite (To Use Social Sharing Buttons or Not. I’d argue the utility can be found in adjusting how, or more specifically where, you use them. But first… The Basics What are social sharing buttons?