Peter Rhee

Peter Rhee is the Director of Digital Communications at the USDA.

A Complete Redesign with You in Mind

We’re excited to launch a complete redesign of USDA.gov featuring stronger visual storytelling components, a more modern user-experience with easy to find services and resources, and to top it off, a completely mobile-friendly design. Through careful planning, thoughtful design, and a primary focus on user experience and usability, we’ve taken the best of government and industry expertise and put it into creating our new website. This has been a year-long project, but to do this right, we wanted to make sure we tapped into every possible resource.

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New Website. New Farmers.

USDA has been looking for ways to improve content delivery to our customers and making their first interaction with USDA and government a positive one. In 2014, USDA launched New Farmers, a website dedicated to helping new and beginning farmers and ranchers find the resources they need to start farming. But even back then, we knew we could do better. Our reimagined New Farmers website features advice and guidance on everything a new farm business owner will need to know, from writing a business plan, to obtaining a loan to grow their business, to filing taxes as a new small business owner, to obtaining affordable healthcare for themselves and their employees.

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