Marketing
Five Insider Secrets to Engaging Emails
Engaging readers who receive hundreds of emails a day is not easy, but it starts with the most critical starting point—empathy for their time.
Peter Lenentine
GSA |Washington, DC
peter.lenentine@gsa.gov
Peter Lenentine currently serves as the Director for User Experience & Usability for GSA IT. In this role, he oversees the strategic communications, training, and usability programs for the GSA’s OCIO. He develops change management initiatives to increase employees’ adoption of new technology products, as well as conducts user feedback surveys to analyze the customers’ experience and improve overall service delivery.
