You’ve got the right words, the active verbs, the carefully chosen adjectives and adverbs. You’ve got the facts. You’ve got the talking points. All you have to do is put it together, right? Wait. What you want to tell people is not necessarily what they need to know. I know it’s hard to organize material for your reader, but it’s the key to writing in plain language. Besides being the law, it’s also a best practice and the best way for getting people to read your content.
A few days ago a coworker asked me to look at a paragraph. He said it was on the top customer service priorities in our division. So I scooted my chair over and looked at it. Then I looked at him and asked, “But what is it supposed to do?” He said, “It’s supposed to convey, at a very high level, what we’re doing in the next year.” I said, “Oh.