Running a government website or social media account is complex: while trying to meet your agency’s mission goals and your customers’ needs, you also have to keep track of issues like ethics, information security, privacy, and accessibility. It’s enough to make your head spin. Luckily, no one … errr … no online communications person … is an island: we have colleagues whose expertise neatly fills each of those niches.
On this Earth Day, federal social media managers are hard at work, sharing and promoting what government and citizens can do to protect the environment. We’ve compiled a sample of the activities that also show how different agencies are using different social media tools in support of a common goal. The United States Environmental Protection Agency (EPA) has been leading the way all month, hosting Twitter chats every Tuesday at 2pm EDT, with the hashtag #ActOnClimate.