Content Strategy

Make use of content strategy to deliver great digital experiences.

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626 posts

Lost in Translation

Automated translation is touted as a one click solution. But is it? From time to time, the listserv lights up with the issue of translating websites into other languages and I’ve seen the interest increase as Web managers struggle to comply with competing mandates to serve their customers. Many Web managers are tasked with installing
Oct 01, 2012
Kids and adults use Web search tools differently. Kids fail more often, because they often don’t have enough knowledge or experience to search using the right keywords, or understand search results. If you’re designing websites for kids, remember that they use search tools differently than adults. Kids prefer surfing over searching.
Aug 06, 2012

Accessibility Editorial Guidelines for YouTube

USAGov and USAGov en Español (formerly known as GobiernoUSA.gov) use social media to make government information easy for people to find, access, and use. Among the essential tools we use are videos, which we host on USA.gov and GobiernoUSA.gov’s YouTube channels.
Aug 01, 2012

Government Video: Laws you need to follow

Government videos need to follow two main laws: People with disabilities must be able to fully experience them, and They must adhere to privacy laws 1. Making Video Accessible for People with Disabilities (Section 508) Federal employees are required by law (Section 508 of the Rehabilitation Act of 1973) to make the materials they create
Jul 11, 2012

Mobile Strategy at the Smithsonian

Mobile Gov Experiences are agency stories about creating anytime, anywhere, any device government services and info. This entry is a story shared by the Smithsonian. The Smithsonian’s Mobile Strategy is designed to be integral to the overall organizational strategy of the institution. This Mobile Gov Experience is a synopsis of a webinar (PDF, 3.3 MB, 18 pages) by Smithsonian’s
Jun 29, 2012

Find Free Video Stock Footage

If you’re creating video, stock footage can be your best friend. If you need shots of people walking around, a photo of Chicago, the sound of footsteps or a Latin soundtrack, someone else has already probably already created it and made it available for free!
May 07, 2012