Ok, so it didn’t *really* break it. But you might notice that the amount of “people on government websites now” on analytics.usa.gov is a lot higher than it used to be. The Digital Analytics Program (DAP) team has been working with a team from the U.S. Postal Service over the past few months to implement DAP on usps.com and all usps.com subdomains. Last week, DAP was activated on the pages, and we nearly passed out when we saw the first data coming in.
Gone are the days when you have to drive miles on a hot and humid afternoon or a cold wintry morning to your local post office to mail your letters, get your stamps or determine how much postage you will need for that package. Technology has become integral to our lives, and now many of these familiar postal services are available at our fingertips on our mobile devices. Categorized under business, the USPS Mobile® app services customers’ postal needs.
Innovative wearables, stronger wifi and more 3D printing have been among the many projections for the future of mobile in 2015. Whatever comes to pass, we can be certain that the anytime, anywhere user will develop new habits and desires based on new trends. Government must accelerate its customer service approach with anytime, anywhere efforts to keep up. Here’s what I see agencies will have to do to keep up and–just maybe get ahead–in 2015.
Big news in the technology world as Microsoft unveiled HoloLens and Microsoft’s use of holographic computing in the upcoming Windows 10 release. Holographic computing or augmented reality uses computer-generated images that are overlaid on real world videos. For example, a user can view a car through their smartphone. An app can project information such as make and model, fuel mileage, and other facts onto a real-time view of a particular car.
Imagine a world where your mobile device delivers ads for goods and services within 100 yards of your location. According to Thinknear, a leader in targeted mobile advertising, that future may soon be a reality. Here’s what Thinknear found when measuring the accuracy of location data used in mobile advertising: 67% of ad inventory comes with latitude and longitude information compared to 10% a few years ago 34% of mobile impressions are accurate within 100 meters; 9% are between 100 meters and 1000 meters; and 30% are between 1,000 meters and 10,000 meters 20% of mobile location-based ad inventory is outside 10,000 meters—more than six miles off target Mobile marketers aren’t the only ones who can benefit from accurate location data.
The U.S. Postal Service Mobile app can help you find a post office, calculate shipping prices and track packages. Since we last featured this app, the USPS has added the ability to schedule pickups and order supplies. Last month, USPS Mobile version 3.8 was released. The new version allows users to see special hours for various USPS locations and has a “Coupons” feature that allows users to scan bar codes on mobile phones.