Suddenly, digital video is everywhereon your social timelines. As a government storyteller, you may be overwhelmed about all the tools available and all of the features each publishing platform has to offer. Facebook, Twitter and SnapChat all offer great video platforms that are free and easy to use, plus they make it easy for you to market to your social followers on those respective platforms. When most people think of Google, they often think of the search engine, but Google also has been on the forefront of creating media and research tools, metric suites and content presentation platforms for years.
User Generated Content
While you are outside hunting Pokemon or helping your children hunt Pokemon, consider adding another mobile app to your smartphone or tablet. The Federal Emergency Management Agency (FEMA) mobile app alerts you about severe weather and other natural disasters. The app is also a great information resource on surviving disasters and connects you to FEMA for immediate assistance. A feature you won’t find in many other apps is the ability for users to crowdsource photos of disaster areas to help first responders.
User-Generated Content (UGC) is a buzzword as of late, popularized recently due to the ever increasing demand for new content. To define the phrase, let’s look to a shining example of it,Wikipedia, as a source, “any form of content such as blogs, wikis, discussion forums, posts, chats,tweets, podcasts, digital images, video, audio files, advertisements, and other forms of media that was created by users of an online system or service, often made available via social media websites.