At the beginning of 2017, the ITIF (Information Technology and Innovation Foundation) released a report that benchmarked 300 federal websites in four areas: page-load speed, mobile friendliness, security and accessibility. Some sites fared better than others, but the report highlighted that our federal sites have a ways to go (DigitalGov included) in these areas. Looking at these four metrics is important as they directly impact our customers’ first perceptions of the quality of our government’s digital services.
MedlinePlus is a consumer health website produced by the U.S. National Library of Medicine (NLM), available in both English and Spanish. As part of our Search Engine Optimization (SEO) strategy, we recently added meta descriptions to our health topic pages. A meta description is a short HTML attribute in the head tag that describes the contents of a web page. When the meta description is not available or is poorly written, search engines automatically generate their own version to describe what is on a web page.
The Information Technology & Innovation Foundation (ITIF) recently published a report, Benchmarking U.S. Government Websites, that looks at the performance, security, and accessibility of the top 297 government websites. ITIF is a think tank in Washington, D.C. whose mission is to formulate, evaluate, and promote policy solutions that accelerate innovation in technology and public policy. Over the past 90 days, government websites were visited over 2.55 billion times. According to the Analytics Dashboard, 43.
Every week my main goal is to usually provide new ways to help you feed the content beast. However, today I am going to remind you of why feeding the beast is important, especially when it comes to your search engine rankings and helping users find your content. I’ve discussed key search engine optimization (SEO) tips previously and there is no shortage of SEO content available, but today I am going to focus again on how quality and quantity of your content can have an impact on your search engine rankings and how that content appears on search engine results pages (SERPs).
If you have a website, then you most likely have cornerstone content—though you may not think of it in that way or even considered it. Just as in architecture, a cornerstone is a basic and essential part of any online presence. Cornerstone content is also important to any new visitors to your agency site, even if you are operating a fairly small or minimally viable website. Properly developed (and frequently maintained) cornerstone content pages can help users answer a lot of initial questions and quickly establish a trusted relationship with your brand/agency/site.
I always think of SEO like the dentist—no one really likes it, but you need to do it. Yet, despite my lack of excitement for the topic, this will be at a minimum my second post (here’s the first about the relationship between creating good content and SEO practices. Today I want to dive a little more into often overlooked aspects of the content creation process and overall content maintenance.
Following the recent OMB memo that all publicly available federal websites and Web services must implement HTTPS by December 31, 2016, Web content managers across government are considering the SEO (search engine optimization) implications of the transition, among other details. In August 2014, Google confirmed that HTTPS is a ranking signal in their algorithm. But being a ranking signal and having an impact on findability are two different things.