Related Event: Create Once, Publish Everywhere Applied—HHS Content Models and Portability, Tuesday, April 18, 2017; register here. Create Once, Publish Everywhere (COPE) The U.S. Department of Health & Human Services (HHS) is sharing its content models and their related Drupal features for you to use on your sites. A content model is a representation of types of content and their inter-relationships. Content modeling takes content items and breaks them down into smaller structures, called content types.
Open And Structured Content Models
We recently interviewed Sara Wachter-Boettcher, author of Content Everywhere: Strategy and Structure for Future-Ready Content. Sara, a frequent conference speaker, runs a content strategy consultancy, and is the co-author of Design for Real Life. She has extensive experience consulting with major brands, universities, agencies, nonprofits, and others to make their content more memorable, manageable, and sustainable. How would you describe structured content? Most content on the web is unstructured, meaning it’s just a page with blobs of text on it.
****We have previously written about microsites in the federal government. A microsite is a small collection of web pages—a subset of an organization’s full website. Partners can embed microsites that present curated information on a specific topic or campaign directly within their own websites. And perhaps best of all, microsites that are API-enabled are maintained and updated by the source organization so that when updates are made, those updates are automatically made on partner sites in real time.
The idea of portable content is nothing new. Content needs to be mobile ready, responsive, and readily consumed by tools such as the Internet of Things (IoT)—a proposed development of the Internet in which everyday objects have network connectivity, allowing them to send and receive data. Developers need to stop creating fixed, single-purpose content and start making it more future-ready, flexible, and reusable. Two significant factors assist in portability are information architecture (IA) and content strategy (CS).
Structuring your content for portability across media platforms gives your agency the ability to not only place your message on other properties, but gives you the assurance that your information will always be up-to-date across multiple platforms. This ability is never more important than during an emergency, whether it is a natural disaster or a health crisis such as the Zika virus disease. Three members of the Open and Structured Content Working Group discussed all things structured content during the “Creating Portable Content with Structured Content Models” webinar earlier this year.
As I begin to wind down my time at The Content Corner, I have realized that one of my biggest content concerns uncovered during my tenure is digital sharecropping. The recent announcement from Facebook that they will soon open their Instant Articles publishing capability to everyone was reason enough for me to revisit the topic of owning and controlling our content one more time. While I dislike the term digital sharecropping (coined by Nicholas Carr), I haven’t found a better or more succinct explanation for this ongoing drive for private companies and platforms to own our content (while we do all the work).
Here at DigitalGov, we generally focus on federal governmental digital efforts within the U.S. It is where we live and operate, so it makes sense, but many governments across the world struggle with the same issues and leverage technology as a common solution. When I came across an article where Australia announced its “government as an API” platform was available, it seemed like a great opportunity to see how another country is tackling structured and open content.
Open and structured content models assist in the dissemination of information to various devices and media types. In the age of smartphones, tablets, social media tools, syndication and websites, the need for modular content is growing. How can you make your content adaptive to all of these mediums? Open and structured content models can help you create content that is platform-agnostic, format-free and device independent. Because, as Ann Mulhay, ex-CEO of Xerox succinctly puts it:
We are pleased to announce the beginnings of a new Syndication.Net/Sharepoint module for the Department of Health and Human Services (HHS) Syndication Storefront. The collaborative effort between HHS and National Institutes of Health’s (NIH), National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK) teams will eventually enable .NET content management system users to publish content directly in the HHS digital media syndication storefront. How did they do it, and what’s next?
A recent DigitalGov webinar on syndicated content and the recent achievements of the Centers for Disease Control and Prevention helped open my eyes even wider to the possibilities of open and structured content. By offering critical health information via syndication, CDC and other Department of Health and Human Services agencies are helping resource-strapped local agencies share critical Web content with very little effort. APIs and Syndication Structured content and APIs form the core of any open content platform, whether it be syndication or other types of data sharing.
Around this month’s Communities Theme, the DigitalGov team thought we’d round up your community rock stars. These are people in your communities who’ve gone above and beyond, who’ve contributed content, organized events, participated in developing toolkits and more. Let’s kick it off with the DigitalGov Summit Sounding Board. DigitalGov Summit Sounding Board For the 2015 DigitalGov Summit we pulled together innovators from across the federal government to guide the programming, promote the CrowdHall (and Summit overall) and help identify speakers.
England’s Government Digital Service (similar to our own U.S. Digital Services and 18F) did a study of how content on their websites is consumed on mobile and non-mobile devices and learned several key points for a future-focused and mobile-friendly government organization: Mobile platforms account for the lion’s share of most of their content (see their graphic above), so being mobile-first and at least mobile-optimized is mandatory. More intense, complex tasks are still frequently started on desktops, but young and less affluent users expect to be able to do them on their smartphone.
Over the past several years, DigitalGov has been extremely focused on structured content, content models, and their role in future-ready content (and rightly so). A shift of focus back to the content itself as opposed to where it will be published is critical for agencies as we aim to reach as many customers as possible, regardless of what device or screen they are using. Making the end user an extremely high priority in our content publishing is also important, but there are several other user groups that we need to make sure aren’t lost in the shuffle:
The DigitalGov platform helps federal agencies meet 21st century digital expectations, and we’ve planned our second DigitalGov Summit with this mission and your needs in mind. The theme is open and the agenda is packed with presentations about how “opening” data, content, contracts and talent makes digital citizen services better, more effective and even cheaper. Attending Virtually For our Summit this Thursday, we have an amazing line up of speakers and YOU can still sign-up to attend.
Metadata for website content is usually managed as part of the editorial process when documents are created and published with content management systems. There may be another source for this metadata, especially in regulatory agencies: internal databases that reference Web content in support of record keeping processes. These databases may contain public and non-public information that were never meant to be published for public consumption. “Metadata” is not typically how the content is described.
Metadata, tagging, content modeling … they’re not identical concepts, but they’re driven by the same basic principle: when you structure your digital information, it can be more easily searched, reused, connected, shared, and analyzed. If you’re new to structured content, where should you start? Ideally, your metadata strategy will be part of your overall content strategy. In practice, however, a lot depends on your agency’s culture, its technical resources, its existing practices, and the state of your content.
Imagine a world without Web pages, only intelligent, self-assembling chunks of content waiting to respond to your needs. The page is irrelevant, there may be no context beyond what is included in your content. The content has to survive on its own, perform its goals on its own. Originally when creating content, you would take into account the things that surround it on that page; they give it additional context and relevance.
DigitalGov University has hosted some great events over the last year in partnership with Data.gov, the MobileGov Community and 18F to bring you information on opening data and building APIs. This month we’ve rounded up the events over the past year so that you can see what’s been offered. Use the comments below to offer up suggestions on what else you’d like to see on the schedule.
Innovative wearables, stronger wifi and more 3D printing have been among the many projections for the future of mobile in 2015. Whatever comes to pass, we can be certain that the anytime, anywhere user will develop new habits and desires based on new trends. Government must accelerate its customer service approach with anytime, anywhere efforts to keep up. Here’s what I see agencies will have to do to keep up and–just maybe get ahead–in 2015.
People consume government information in a variety of ways: through agency websites, of course, but increasingly through social media, search engines, and mobile apps, whether developed by agencies or third parties. To make sure the information is available seamlessly, accurately, and consistently from one setting to another, more and more agencies are exploring the use of content models. Content models create a structure to tag content in a standardized way and free it from any single format or destination, such as a Web page or PDF file.
What’s your mobile itch? A long time ago at a workshop not so far away…we asked the 40 federal government innovators who had released native apps this question. We wanted to know their biggest barriers, challenges, frustrations to building anytime, anywhere government. Their generosity in telling us those pain points informed 2011’s Making Mobile Gov Project, which identified 10 challenges to implementing mobile apps and responsive websites for public audiences in the federal government.
Most of us in the DigitalGov community recognize that responsive Web design is one approach to mobile first and most of us have a pretty clear picture of what it means—a responsive website will adjust to different devices, and the content will neatly change its layout from one screen size to another. But do you know how it happens? Would you know how to implement responsive Web design in your agency?
Content models provide an opportunity for agencies to structure, organize, distribute, and better publish information in multiple forms and on multiple platforms. Federal agencies discussed why content models are important for future-facing content in our What Structured Content Models Can Do For You Webinars in May and June. The point—with good content models, a single piece of Web content becomes an adaptive information asset that can be leveraged anytime, anywhere.
Are you having trouble getting training or professional development opportunities? Federal employees can gain access to a variety of professional development opportunities and work on digital projects across the government through the Open Opportunities program. [youtube=http://www.youtube.com/watch?v=1Mha-SnOfzo&w=600] Open Opportunities are tasks and projects that help you develop and strengthen skills, work with others across agencies to get stuff done and break down silos. Mike Pulsifer from the Department of Labor says Open Opportunities provided him the chance to do “really interesting work that cuts across the silos of government.
Structured content and open content models can help you create content that is platform-agnostic, format-free, and device-independent. This was the theme of the “What Structured Content Can Do For You: Article Model” webinar last month. [youtube=http://www.youtube.com/watch?v=kG25vyQ5Jps&w=600] Using a content model is less about how you are crafting your message and more about how the internet is going to react to your content or how you can manipulate it, according to Holly Irving from the National Institutes of Health, Russell O’Neill from the General Services Administration, and Logan Powell from U.
Two years ago, federal agencies were set on a fast track to create a 21st century digital government. The Federal Digital Strategy served up a heaping set of deliverables on a tight timeline. Agencies opened data sets, built mobile apps and websites, published APIs, created and updated digital governance structures, and joined with other agencies in measuring digital services performance. Last May, as the final deadlines were met, some asked, “What’s next?
Smartphones, tablets, Twitter, Facebook, Instagram, not to mention your agency’s desktop website, are all clamoring for information, but sliced and diced in different ways. How can you make your content adaptive for efficient delivery to all of these mediums? Structured content and open content models can help you create content that is platform-agnostic, format-free, and device-independent. We’ve created two open and structured content models that we want you to use and adapt.
In 25 years, imagine a world where anytime, anywhere, any device is just taken for granted. That’s the theme from the responses we got from our Mobile Gov Community of Practice members when we asked them to predict the effect mobile would have on the Web over the next 25 years. While no one claimed to have the exact answer, most members described a future state where the Web was pervasive, not just tied to your computer or smartphone, but interacting with anything and everything.
“Future-ready content,” “responsive design,” “create once, publish everywhere” are all buzzwords you hear when talking about the present and future of Web publishing. But how do we get there? We all know that technology is only part of the answer. Open content models and structured data are a big part of the answer. Lakshmi Grama, Senior Digital Strategist in the Office of Communications and Education at the National Cancer Institute (NCI) discusses what structured content and open content models can do to help government agencies create content that is platform-agnostic, format-free, and device-independent in this November, 2013 webinar.
Structured content refers to the concept of organizing and treating digital content like data. It’s a way of publishing content as modular, discrete pieces of information that are tagged with machine-readable descriptions. Structured content has the potential to transform how people find, understand, share, and use government information. Why Structured Content Matters Most digital content published by the federal government is still found on static HTML Web pages. This unstructured content doesn’t always adapt well to smaller screens, and it’s harder to discover, share, or reuse the information.
Wikipedia says that structured content refers to information that’s been broken down and classified using metadata. It can also refer to information that’s been classified using XML or other standard or proprietary forms of metadata. The National Institutes of Health’s National Cancer Institute (NIH/NCI) move to structured content has allowed them to easily deliver their content anywhere, anytime, and on any device. The Challenge The National Cancer Institute (NCI) has a huge base of information on cancer treatments that is continually updated.