Content is one of the most important things about your site. After all, it is what keeps your users engaged and keeps them coming back to your site. Depending on the type of website your agency manages, you should always think of ways to best deliver your content to your end users. If the content you provide is constantly changing or evolving, then you should present this content in a way that is as equally dynamic and allows for the end user to easily manipulate the data to find what they need.
Good content drives your digital presence. No matter what you produce content for—social media, websites, blogs—getting people to see your work is critical. But getting noticed is not as easy as it used to be. A recent Vox article on the future of blogging talked about this problem: “The incentives of the social Web make it a threat to the conversational Web. The need to create content that ‘travels’ is at war with the fact that great work often needs to be rooted in a particular place and context—a place and context that the reader and the author already share.