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National Resources Conservation Service

Interior and USDA Talk Social Media Success

When it comes to implementing a social media strategy, determining how to measure success can be challenging. Yes, knowing how many followers and likes you have is beneficial. However, to really get valuable results from the trove of social media data monitor, social media managers first need to understand what they are measuring and why. When you know your goals, you can determine what channels you will use to get there.

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