Keeping the customer’s needs front and center is important when developing new digital tools. We recently developed a set of user personas as part of our work to establish a more robust—and data informed—understanding of the individuals that engage digitally with the National Archives (NARA). User personas are fictional, but realistic representations of key audience segments that are grounded in research and data. We recently applied customer data from a variety of sources including website analytics and online surveys to inform the creation of eight personas that represent our digital customers: Researchers, Veterans, Genealogists, Educators, History Enthusiasts, Curious Nerds, Museum Visitors, and Government Stakeholders.
National Archives And Records Administration
Summary: Take a look at how we plan to preserve and pass on the digital history of the Obama administration. President Obama is the first “social media president”: the first to have @POTUS on Twitter, the first to go live on Facebook from the Oval Office, the first to answer questions from citizens on YouTube, the first to use a filter on Snapchat. Over the past eight years, the President, Vice President, First Lady, and the White House have used social media and technology to engage with people around the country and the world on the most important issues of our time (while having some fun along the way).
This post is written by Jeannie Chen, Mary King, and Hilary Parkinson and is part of our ongoing series about our social media strategy. We welcome comments from staff, other cultural institutions, and the public, and will continue to update the strategy as a living document. When we introduced NARA’s new social media strategy in August, we called it a living document. But what does that mean? We wanted it to be the most relevant and up-to-date framework to guide our social media efforts, and to evolve as we worked.
Come out and join us on Saturday, October 22, 2016 from 10:00 am – 5:00 pm for a Wikipedia Edit-a-thon on Gender Equality in the Innovation Hub at the National Archives Building in Washington, DC. Register for this event today! Help us improve Wikipedia entries related to gender equality with the National Archives and Records Administration. You do not need to have prior experience editing Wikipedia. During the event we will have an introduction to editing Wikipedia and a discussion of World War I Nurses and Red Cross records in the National Archives.
The Law Library acquired a large collection from William S. Hein & Co., Inc. to make all volumes of several collections (like the Federal Register) available in open access to researchers. Preparing these files by adding metadata for easy searching takes a lot of work, so this summer we asked law students and library students from across the country to help become our “crowd” in order to crowdsource metadata for a collection of 542 volumes of U.
Earlier this year, it was predicted that content marketing would become even more important due to its ability to enhance not just visibility, but also increase engagement with customers—who could, in turn, become great promoters of your content. Needless to say, much of our time these days as communicators is spent on developing, distributing, maximizing, and repurposing content. In the recent blog post, 15 Content Marketing Trends for 2016, it is noted that the “average American spends nearly four hours a day bombarded with different types of content.
Hi there, DigitalGov! Have you looked in vain for quality animated GIFs from a reputable source? Have your searches left you annoyed and frustrated because you can’t find a GIF with properly attributed and sourced content? Wondering what you can do and where to look? Come on over to the new Giphy channel from the National Archives and Records Administration (NARA)! We’ve opened our vault to reveal dozens of animated GIFs ready to share and use.
In six years, you can get a lot done! If you are the International Space Station, you could have orbited the earth 35,040 times. If you are Apple, you could have released 10 new iPhones. If you are the National Archives, you have gone from zero social media accounts to over 100! It’s been six years since NARA’s first social strategy was released. Things have changed in the digital universe, and so we’ve been working on a reboot of our social media strategy.
The National Archives Catalog has reached a milestone: we now have 95% of our holdings completely described at the series level in our online catalog. This is a monumental achievement. Why? Because the National Archives holds over 14 billion pages of records, and we are adding hundreds of millions of pages to that total every year. Describing our records in the online Catalog means that the information for all of those holdings is in one central place for researchers anywhere to search and browse, and is vital to our strategic goal to Make Access Happen.
User-Generated Content (UGC) is a buzzword as of late, popularized recently due to the ever increasing demand for new content. To define the phrase, let’s look to a shining example of it,Wikipedia, as a source, “any form of content such as blogs, wikis, discussion forums, posts, chats,tweets, podcasts, digital images, video, audio files, advertisements, and other forms of media that was created by users of an online system or service, often made available via social media websites.
The National Archives is pleased to participate in the U.S. Digital Registry, the authoritative resource for official third-party websites, social media platforms and mobile apps managed by the U.S. federal government. The U.S. Digital Registry is an API-generating platform designed to authenticate third-party sites in the federal government in order to help maintain accountability over our digital services. As more users access services, communicate, and engage with their government online and through social media, the U.
We’ve added agency-specific dashboards to analytics.usa.gov! Starting today, you’ll see a dropdown from the main analytics.usa.gov page that allows you to view the same dashboard, but filtered for websites that are administered by one of 10 specific agencies: Department of Commerce Department of Education Department of Energy Department of the Interior Department of Justice Department of Veterans Affairs Environmental Protection Agency National Aeronautics and Space Administration National Archives and Records Administration Small Business Administration What Do These Pages Show Me?
Twitter polls allow you to tweet out simple A or B style opinion polls. These polls can spark some great engagement, but you’ll want to keep a few things in mind before getting started: To stay within the social media general solicitations of feedback exemption to the Paperwork Reduction Act, we need to make sure that we’re using polls to get low stakes, voluntary input from users. Keep your polls fairly light and avoid asking about anything that will be used in the creation of formal policy or rule making.
As of 2015, Millennials spent 30% of their time consuming user-generated content (UGC), and 54% of that group find UGC more trustworthy than content generated by a specific brand. This covers everything from user-generated reviews on Yelp! to short-form videos. Another benefit of UGC is that it helps crowdsource the burden of feeding the content beast and can allow you to more fully engage not only with your customers, but with other staff within your agency that may not be a part of a typical content creation regime.
A long time ago in a federal agency building far, far away on F Street… the Great Federal Mobile Product Hunt launched at the DigitalGov Citizen Services Summit in Washington, DC. The campaign goal has not waivered from the initial launch because the USA.gov Mobile Apps Directory remains incomplete. The Directory is the authoritative source for federal mobile Web products, and federal agencies that do not have their apps registered here are losing out on valuable promotional opportunities on USA.
Whether it’s the 800-year-old legacy of the Magna Carta, the Bill of Rights of the United States Constitution or the more recent Charter of Fundamental Rights of the European Union, all of these documents are powerful symbols of citizens’ rights and freedom. They articulate the most important rights granted to the citizens of a country, and each has its own history. The Center for Legislative Archives, part of the National Archives and Records Administration (NARA), houses the official records of the U.
Summer is here, which means it is time for the biggest holiday of the summer—Fourth of July! Independence Day is a happy time of year: BBQs, picnics, pools, sunshine and fireworks. Of course, the foundation of our celebration is American history, and there are plenty of excellent federal apps focused on this area. The American Battle Monuments Commission maintains 25 overseas military cemeteries that honor the service and sacrifices of U.
[youtube=http://www.youtube.com/watch?v=ohmyOKPSGPg&w=600] Animated gifs are increasingly found throughout the digital experience of today’s users. They offer a dynamic presentation of information in a format that can be both more performance-effective and cost-effective than standard video or images, making them valuable for federal teams looking to bring their programs to the modern digital space and improve customer satisfaction. To find out how animated gifs can be developed to measurably improve public services, we hosted “Essentials of Animated Gifs for Gov” for almost 200 managers in the U.
I recently found an app that provides a great service through crowdsourcing. Be My Eyes connects visually-impaired people with volunteers. Using the smartphone’s camera, the volunteers can perform tasks such as reading an expiration date or helping someone navigate unfamiliar surroundings. This is not a federal app, but I wanted to highlight it to demonstrate how crowdsourcing apps can make it easy for everyone to make a difference through microtasks.
Social media for public service is a diverse field that uses platforms and data from both the private and public sectors to improve citizen services, make them easier to access and deliver them more cost effectively. It is not just public affairs or communications, but spreads into customer service, resource development and more. Many of the best examples of social media in government can’t be seen on the surface of a tweet or post, but in how these collaborative, engaging strategies improve the processes of public services themselves.
Crowdsourcing is a critical corner of the digital government landscape, and our December theme articles have covered the topic from a variety of angles. Before we head into January, where we will discuss upcoming trends on the digital horizon, we sat down to learn more about the evolution and future direction of federal crowdsourcing initiatives as a whole. We spoke with Jenn Gustetic, Assistant Director for Open Innovation in the Office of Science and Technology Policy (OSTP).
In December of 2004, the Office of Management and Budget (OMB) issued the first Policies for Federal Public Websites. Over the past decade, we’ve seen technology completely transform how government delivers information and services to the public. On this 10-year anniversary, we’re taking a walk down memory lane to recap some of the pivotal moments that have shaped today’s digital government landscape. Year Activity 2004 February—Facebook launches (for colleges; opens to the public 2007) March—Interagency Committee on Government Information (ICGI) convenes to draft Web recommendations June—ICGI issues Recommendations for Federal Web Policies July—ICGI becomes the Web Content Management Working Group (predecessor to Federal Web Managers Council) August—HHS publishes its seminal Research-Based Web Design & Usability Guidelines (foundation for Usability.
This month we’ll be highlighting articles about crowdsourcing. These are the programs that use a variety of online mechanisms to get ideas, services, solutions, and products by asking a large, diverse crowd to contribute their expertise, talents, and skills. Among the mechanisms are hackathons, data jams, code-a-thons, prize competitions, workplace surveys, open ideation, micro-tasks or microwork, citizen science, crowdfunding, and more. A brief look at history outlines a few notable prize competitions, crowdsourcing where solvers are given a task and winners are awarded a prize: The X-Prize and its many iterations from personal space flight to unlocking the secrets of the ocean, Charles Lindburgh’s flight across the Atlantic for the Orteig Prize, and the 300 year-old Longitude Prize, launched by an act of Parliament in Britain to determine a ship’s longitude with the goal of reducing shipwrecks.
The National Archives and Records Administration and Wikimedia D.C., invite you to help us improve access to open government data on Wikipedia. We are excited to announce that we will be hosting the Open Government #WikiHack, a two-day hackathon at the National Archives Building in downtown D.C., over the weekend of September 27 and 28. Did you know that Wikipedia articles with NARA digital images saw over 1 billion page views in FY13 alone?
If you haven’t heard about @congressedits yet, it’s a Twitter bot that was recently created to tweet out every anonymous edit made to Wikipedia from Congressional IP addresses. So, anyone editing articles on Wikipedia without logging in, and doing this while on Congressional Internet access, will have those changes tweeted (like this). Some of these have been productive and some embarrassing, but, in the past, some edits from Congress have been described on Wikipedia as politically motivated and even libelous.
Recently, I had the pleasure of speaking (in my own capacity) before the Council for Inspectors General for Integrity and Efficiency Public Affairs Officers (CIGIE-PAO) task force about branding. The invitation came by way of a colleague I greatly respect. Bridget Serchak is currently Chief of Public Affairs for the Department of Defense Inspector General and the group’s co-founder. She explained to me that the purpose of the CIGIE PAO is “to try to raise awareness of the role and function of IGs across government so that all federal employees in particular, but also our Hill constituencies and good government groups understand what IGs do and don’t do.
Over the years, the staff intranet at the National Archives and Records Administration (NARA) had become increasingly difficult to use. Old, irrelevant content routinely bubbled to the top of search results, and essential employee tools were hard to find. NARA staff agreed that the site was due for an upgrade: fixing NARA@work was voted a top priority for 2013 in the annual Employee Viewpoint Survey. NARA managers, from the Archivist of the United States on down, supported the effort and helped recruit staff to participate.
Washington. You can say a lot of things about this town, but one thing is clear: Fourth of July is our holiday. No one rocks Independence Day quite like we do, thanks to the hardworking people at the National Park Service who manage our National Mall and help stage a blockbuster fireworks celebration there that rivals any around the globe. Coming to “America’s front yard” for the festivities? The NPS National Mall app is a must-download.
Social Media tools, trends and algorithms come and go, but federal managers continue to see improvements in their digital engagement initiatives when they put citizens at the center of their programs. It’s common to hear that government social media lags behind the private sector especially when held to standards that don’t consider government’s unique needs and goals. Yet, even as marketers call for exit strategies from some platforms, many of our agencies see an increase in their performance even without paid promotions because of effective engagement strategies.
Earlier this month, stock photo giant Getty Images launched an embedded photo viewer, that permits sharing millions of its’ copyrighted images for free. The news generated headlines and questions about whether it’s okay for government content producers to use the tool. From Getty’s perspective, the answer is yes. The company’s main restriction is that the images be used for editorial, non-commercial purposes and government content meets this criteria.
[ ](https://s3.amazonaws.com/digitalgov/_legacy-img/2014/03/Birthday-Cake_Internet_World-Wide-Web_25-years-old_Featured_301x212.jpg) With the 25th anniversary of the Web, we wanted to share stories from the beginnings of Web in the federal government and how online government has evolved in the years since. The State Department may have been one of the first, in 1991, with a bulletin board presence launched thru the Government Printing Office, according to Janice Clark, Director in the Office of Website Management, Bureau of Public Affairs.
When HHS’s Katie Gorscak was looking for a way to share Stopbullying.gov’s information with teenagers, she looked at her options on social media. New reports seem to come out regularly talking about how teens are fleeing “traditional” social media sites, but Gorscak knew her target audience made up the power user base of the social-blogging platform Tumblr. Tumblr combines parts of traditional blogging with added social sharing features to help agencies meet their missions, drive engagement and increase brand recognition.
In his May 23rd, 2012 Presidential Memorandum, President Obama directed Executive Departments and Agencies to: Implement the requirements of the Digital Government Strategy, and Create a page at www.[agency].gov/digitalstrategy to publicly report progress of this implementation. Consistent with Milestone Actions #2.1 (open data) and #7.1 (mobile optimization), agencies will post candidate data sets and services to open up over the next several months on these pages.