Anyone engaged in content marketing or content production probably owns a robust editorial calendar. A calendar that is quickly updated, helps keep deadlines and is flexible can serve as a helpful blueprint of your content activities for the year. At USAGov we cover a lot of topics and partner with many agencies. Having an editorial calendar has helped us in a variety of ways, from staying on top of deadlines and deliverables, to giving us the space to focus on the topics that resonate best with our audiences.
Content marketing is everywhere and you’re hearing more about it every day—but how do you do it well? While content marketing can take many forms (articles, infographics, videos, and more), it shares a common purpose: providing useful content to attract new customers to your product or service. At USAGov, customized email messages to our subscribers represent one of our most powerful content marketing tools. What’s the Core Concept? Every USAGov email begins with an idea either from our content or marketing team.