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Consumer Action Handbook

Using Visual Content to Drive Engagement

You’ve probably noticed the trend toward more visual content being shared across social platforms—pictures, infographics and how-to videos seem to be popping up everywhere. We certainly noticed that trend across several government social media properties, so when USA.gov was preparing to launch our campaign introducing the 2014 Consumer Action Handbook (CAH), we wanted to create highly-visual social content to see how it would do in comparison to standard text and link social content.

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Creating E-Books: Think Functionality, Not Aesthetics

E-books are great for one thing: reading on mobile devices. Their reflowable text adjusts to fit the reader’s smartphone, tablet or e-reader in the type size the reader chooses. They are essential for reading on smartphones, and better than pdf’s for all but the biggest tablets. But e-books are not great for design. They’re generally single column, with images “anchored” within the text flow. Graphical enhancements are very limited, and are supported differently (if at all) on different devices.

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