Julia Child and the OSS Recipe for Shark Repellent: http://t.co/q3cC4QiJhR #SharkWeek #OSS #WWII pic.twitter.com/Idbo1OkPLP — CIA (@CIA) July 9, 2015 The Central Intelligence Agency launched their Twitter account with the second most retweeted inaugural post in the platform’s history: “We can neither confirm nor deny that this is our first tweet.” Now for the first time, on the DigitalGov podcast, learn from the CIA itself the best practices behind one of the most high-profile social media accounts in both the public and private sector.
Social media for public service is a diverse field that uses platforms and data from both the private and public sectors to improve citizen services, make them easier to access and deliver them more cost effectively. It is not just public affairs or communications, but spreads into customer service, resource development and more. Many of the best examples of social media in government can’t be seen on the surface of a tweet or post, but in how these collaborative, engaging strategies improve the processes of public services themselves.
Facebook is now the first social media platform to start verifying all federal government pages with their signature blue checkmark using the Federal Social Media Registry API. The Federal Social Media Registry provides the singular source that allows social media platforms to quickly collect real government accounts—emphasizing the critical need to ensure the trust, quality and security of citizen engagement. When the public searches for the new Central Intelligence Agency Facebook account, many different accounts pop up—but only one of them is managed by the actual CIA.