The medium is the message. Marshall McLuhan In a little over a year, Facebook video went from simply being one of the content types that could be shared to the user timeline to a 8B video views per day powerhouse that’s also a huge priority for Mark Zuckerberg. We’ve heard about the big numbers from digital native publishers like AJ+ and NowThis, and we’ve heard from the doubters who say that the metrics don’t hold up to traditional TV measurements.
Mobile. It’s here, and it’s here to stay! Agencies in all areas of government meet real world needs through mobile products. Creating effective mobile products requires planning, however. Agencies who have created native apps outlined three areas they considered in the mobile development process: strategy, business requirements and measuring value. Strategy Before creating a mobile product, you must analyze how it will fit into your agency’s strategy. Not only is this information essential in justifying the need for mobile, it also will help quantify the application’s value when you examine mobile metrics.
The #SocialGov Community is coming up on three years of hard work and pushing the boundaries on using social tools across the federal government. I’d like to start this round up by taking a look at the event we hosted last year, State of the #SocialGov 2014: 2 Years of Smashing Silos + Elevating Citizen Services with Social Media. Justin Herman, #SocialGov Community Lead, moderated a talk looking at the work delivered by the SocialGov CoP over the past 2 years and looked ahead to the next year.
Updated: Added link to Twitter’s blog post on direct video uploads. Around the time that Tim Fullerton of the Department of Interior delivered his webcast to DigitalGov audiences about publishing video content to Facebook, we at the Broadcasting Board of Governors were comparing the differences in user behavior on the Facebook and YouTube video platforms (note: BBG is the federal agency that oversees all U.S. civilian international media, including Voice of America and Radio Free Europe.
In mobile app development, if you aren’t making it multilingual, you miss providing anytime, anywhere information and services to important mobile-only audiences. Regular DigitalGov readers know that we’ve touched on Hispanic mobile trends before, including the high rates of mobile usage among Hispanic millennials. Today, we’re highlighting five Spanish language apps from the Spanish Version of the USA.gov Federal Mobile Apps Directory hosted by Gobierno.USA.gov, Aplicaciones Móviles. Multilingual app development is one way federal agencies meet the diverse needs of the U.
World Cup fever, everyone’s got it—even the Broadcasting Board of Governors‘ (BBG) Voice of America has reporters covering the event. For this year’s World Cup, VOA has teamed up with the Office of Digital and Design Innovation (a digital team inside the BBG) to create two new sites: one in English and one in French. These mobile-firsts sites are light-weight, responsive and built to meet the needs of the network’s African audiences, which are increasingly turning to mobile for news and information.