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Zhanrui Kuang

Zhanrui Kuang is part of the Social and Behavioral Sciences Team at GSA.

Top 5 Ways to Increase Email Survey Responses

Surveys are a great way to gain valuable insight into your customers’ true interests and needs. With the abundant number of survey tools available, it’s almost too easy to quickly put together a survey and send it out to your target audience. All too often, organizations will be in a hurry to get their survey out and will send out a long, wordy introductory message for a survey, or conversely, will not provide enough context.

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