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Victoria McFadden

Victoria McFadden is the Deputy Chief Customer Officer in the Office of Customer Experience at GSA.

5 Crucial Steps for Conducting an Effective Customer Interview

When focusing on customer experience, we all know that we need to truly understand our customer if we expect to provide them with an enjoyable experience. In an effort to do so, organizations often jump right to a survey to identify their customers’ needs and wants. While surveys are a great first step to understanding customers, they’re not the only step. The most you should expect from a well-crafted survey is detailed knowledge in the form of hard data indicating where to conduct further research.

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