The federal government has caught the customer experience bug. We want our customers to complete their tasks with minimal effort using a streamlined process. If they need personal help, we want it to be quick, polite, and provide the best answer. But that personal help frequently requires a team of highly skilled, dedicated people—a contact center. When people call to ask how much it will or should cost their agency to have a contact center, I can’t give them an answer.
Live Web chat is an important component of good customer service. People like having the option of talking with an agent in real-time without having to pick up the phone. While live chat is not widespread, several agencies have shown great success in serving the public through this alternative channel. At a recent Government Contact Center Council meeting, colleagues from HHS (cancer.gov), Education (StudentAid.gov), and GSA (USA.gov) shared their challenges and successes in implementing and managing Web chat.
During the DigitalGov Citizen Services Summit last Friday, customer service experts from across government came together on a panel to share what customer service means to them and their organization and specific ways they leverage it. The other panels were on performance analysis, public private partnerships, and inter-agency work. The panelists spoke about the strategies they use to integrate multi-channel customer service and the organizational barriers they’ve encountered. The panelists acknowledged that while the the government, as a whole, has room for improvement in providing truly integrated cross-channel customer service, leadership is beginning to recognize the importance and cost-savings, not to mention happy customers, it brings.
All of us want to improve the content and information we provide to the public, but we’re intimidated by where to start: Does our website provide clear content? Is the best information hidden on pages a few layers down? What should we tweet about this month? What are customers saying about our information? The best source of this information is a resource right in your agency–your agency’s Contact Center.
Contact centers operated and managed by federal agencies have to follow certain laws, regulations, policies, and other directives. Unless specifically noted, contact centers operated and managed by states or local governments do not have to comply with these same requirements. Access for People with Disabilities (Section 508) Federal contact centers must comply with Section 508 of the Rehabilitation Act of 1973. Review the requirements and the accompanying guidance to ensure your contact center makes services accessible to individuals with disabilities.