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Sarah Ward

Sarah Ward is an Information Technology Specialist at the National Library of Medicine.

The Usability ‘Aha!’ Moment: How to Turn Cynics into Converts

User Experience (UX) is the comprehensive experience a person has when using a product or application, and usability is the ease of use (or lack thereof) when using it. Many of us have discovered the vast advantages of evaluating usability on our own; however, getting others to jump on board is often a different story. The most difficult part of integrating an effective UX program in your organization is getting the initial buy-in from developers and stakeholders.

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