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Sam Bronson

Sam Bronson is the Digital Analytics Program Manager at the U.S. Department of Health and Human Services (HHS)

Actionable Web Analytics: A Three-Step Process

As Web analysts, your customers and their needs can vary greatly. One minute you are leading an analysis that will influence strategic decisions, the next you are distributing reports to folks who will never use them, but just have to have them. Sometimes, in the darkest hours, it can become more of the latter. That’s when you risk falling into a routine; when you risk forgetting the real power of Web analytics—effecting change.

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