Mary Ann Monroe

Director of Customer Experience, Federal Citizen Information Center, Office of Citizen Services and Innovative Technologies, U.S. General Services Administration

Journey Mapping the Customer Experience: A USA.gov Case Study

Journey maps are a visual representation of a customer’s end to end journey with your product or service. They are a powerful tool for exploring key interactions and experiences with your organization, programs, and/or services. Journey maps describe a customer’s entire journey, even the parts that occur before and after contact with your organization. They typically contain elements such as the customer’s attitudes, emotions, and needs. We recently updated USA.

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Government Services Through a Life Events Approach

The federal government is increasingly focused on designing and delivering citizen-centered services with enhanced experiences that deliver value to customers. These ideals are established in the Presidential Management Agenda Customer Service Cross-Agency Priority Goal, the Digital Government Strategy, and various open government activities. Designing services to be responsive to be life events that drive public needs is a powerful way to deliver citizen-centered value. What is a “life event?” Life events are events that have a significant impact in a citizen’s/stakeholder’s life and that warrant government awareness or involvement.

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Three Concepts for Excellence in Contact Centers

Using contact centers to deliver digital services is an emerging area in government. Due to the growth of online services, centers receive more attention and represent an important touch point for customers. When you need to speak directly with someone to get help or resolve an issue, it must be a good experience. This reflects on all channels associated with that brand. Timeliness of resolving your problem, question or request.

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