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Lisa Wilcox

Trends on Tuesday: Six New Changes in Kids’ Media Habits

Children’s mobile media use has doubled and in some cases tripled in the last two years, according an eSchool News report of a study by Common Sense Media. Here are the other key findings: Roughly twice as many children use mobile media today than in 2011. “Traditional” screen media use, such as television and video games, has decreased by more than 30 minutes per day. Children still spend most of their media time watching television, but viewing habits have changed.

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Trends on Tuesday: Distracted Walking

Piggybacking on one of my earlier posts, People are Crazy about Mobile, I’m going to talk about “Distracted Walking.” Who among us hasn’t walked and texted or checked Facebook or Twitter on our smartphones, but have bumped into someone or something while texting on your smartphone? I know I am guilty of that. Maybe you’ve seen this viral video of a woman who, distracted by Facebook on her phone, fell into a fountain.

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Trends on Tuesday: 1 Billion Smartphones Shipped in 2013

Smartphone adoption continues to grow exponentially. IDC recently reported smartphones accounted for 55.1% of worldwide mobile phone shipments last year. Smartphone manufacturers shipped a whopping 1.004 billion smartphones last year, up 38.4% from 2012’s shipments of 725.3 million, according to data from IDC. Worldwide, phone makers shipped more than 1.8 billion cellphones, with smart devices accounting for 55.1% of the total. During the fourth quarter, 284.4 million smartphones shipped around the world, up 24.

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Trends on Tuesday: Optimizing Infographics for Mobile

Mobile first means more than just focusing on text content; it’s also includes considering visual content as important element of the user experience. The infographic from Design for Infographics highlights what happens when a visual experience doesn’t meet mobile users expectations. Here are some tips on making sure your visual content, like infographics, create good visual user experiences. 1. Infographics should tell a story. Explain the key point’s people need to consider in your graphic.

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Trends on Tuesday: 65% of All Email Gets Opened First on a Mobile Device

While composing email on mobile phones is still a tricky feat, email reading is quickly shifting away from the desktop. According to data from the US Consumer Device Preference Report: Q4 2013 from Movable Ink, way more than half of all email — a full 65 percent — is now being accessed via mobile devices in the U.S. That’s up relatively steeply from just 61 percent for the third quarter of 2013.

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Trends on Tuesday: 4th Qtr Online Mobile Traffic Up 40% Over Last Year

According to the IBM Digital Analytics Benchmark report, overall 4th quarter online sales were up 10.3% year over year. Here were some of the key drivers: • Mobile Traffic and Sales: Mobile traffic soared, accounting for nearly 35 percent of all online traffic, up 40 percent compared to the fourth quarter of 2012. • Smartphones Browse, Tablets Buy: Smartphones drove 21.3 percent of all online traffic, making it the browsing device of choice.

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Trends on Tuesday: The Future of Mobile Data

This infographic from Light Reading addresses recent trends in mobile data use. We are struck by how much data was transferred via a WiFi connection vs. cellular. People are using WiFi connections way more than cellular ones. Some other quick highlights: In Q2 of 2013, 4x as much data was transferred over a WiFi connection vs. Cellular connection. Top 5 States with WiFi Bandwidth are VA, DE, NJ, MA, and NH.

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Trends on Tuesday: What Might Smartphones Do in 2016?

A recent article in Mobile Marketing Watch suggested location-based sensor fusion would be featured on a billion mobile devices in 2016. Last year Mary Meeker said in 2013 that mobile would be wearable, sharable, drivable and flyable. We’ve gathered some other projections for the future functionality of mobile devices; • Indoor Positioning (IPS) or Location-based Sensor Fusion – This is the projection from ABI. In a few years, you won’t need to locate a facility map to find out where you are.

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Trends on Tuesday: When Was Your Mobile Phone Not Within Ear Shot?

Here’s the latest news from the people are “crazy about mobile” beat. Do you remember the last time your phone was not within earshot? Well, according to this infographic from Fast Company, 25% of smartphone owners ages 18-44 surveyed said they couldn’t remember the last time their smartphone was not within ear shot. There are a couple of significant facts from those who CAN remember; Almost half of people surveyed, said it had been an hour or less since they last had their phone nearby.

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Trends on Tuesday: Mobile Shopping Increased for 2013 Holiday Shopping

Mobile shopping increased significantly this year for both Black Friday and Cyber Monday. But by how much? A lot says this report from IBM: Online Sales Set New Record: Thanksgiving Day online sales grew by 19.7 percent year-over-year followed by Black Friday, with sales increasing 19 percent over 2012. Average order value for Black Friday was $135.27, up 2.2 percent year-over-year. Top Five Cities for Online Shopping: New York City took the top spot for online sales on Black Friday.

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Trends on Tuesday: Smartphone Shipments Achieve Highest Share to Date

Last week, Gartner reported that global smartphone shipments have achieved their highest share ever recorded. Worldwide mobile phone sales totaled 455.6 million units in the third quarter of 2013, an increase of 5.7 percent from the same period last year. The real bread and butter came in the smartphone product category. According to Gartner, sales of smartphones accounted for 55 percent of overall mobile phone sales in the third quarter of 2013, and “reached their highest share to date.

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Trends on Tuesday: Would You Trade Your Latte For Your Mobile Device?

Recently, Mobile Marketing Watch published Sprint’s interesting infographic showing how executives use their mobile devices. “Would you trade your latte or morning cup of coffee for your mobile phone?” Sprint asked business professional executives. According to the results of their survey, turns out business professionals would rather have their smartphones than their coffee. Mobile devices are becoming more essential in how people get work done and stay connected. With high speed mobile networks available, it is now more possible to download large files and connect to the web, all while mobile.

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Trends on Tuesday: Mobile Surpasses Desktop for Social Media

More users are now accessing social media via mobile than on desktops. People are checking email or using social networks during their commute, in line at the grocery store, or waiting at the doctor’s office. MarketingResearch.org recently covered the topic and UnifiedSocial created the infographic in the post (click it to get full version) around trends in social and mobile. Here are some key stats: Mobile users are nearly twice as likely to share content on social networks as desktop users Global shipments of tablets will eclipse PCs in 2015 78% of US Facebook users access via mobile at least once a month 60% of Twitter users access via mobile at least once a month Mobile users are 66% more likely to retweet content than web users.

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Trends on Tuesday: Pew Cell Phone Activities Report

Pew Research Center’s Internet & American Life Project recently released their report on Cell Phone Activities for 2013. The report stated that 91% of American adults own a cell phone and many use their devices for more than just phone calls. In Pew’s recent survey, they found the most popular activities people perform on the smartphones are what you might expect; texting, accessing the web, and emailing. App downloads by phone owners have increased to 50% – up from 22% in 2009.

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Trends on Tuesday: Kids are Going Mobile

From the time they can grasp an object in their hands, children are reaching for electronic gadgets of all kinds—particularly our smartphones and tablets. The early adoption of mobile is growing each year as evidenced by this infographic from EveryDayFamily.com. 30 percent of 2- to 5-year-olds in the U.S. already know how to operate a smartphone or tablet computer 61 percent can play a basic computer game.

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Trends on Tuesday: People Are Crazy about Mobile!

The way people are using mobile is changing—we are socializing in new ways; performing tasks in new ways, often multi-tasking between activities; and sharing and gathering information in new ways. With the prolific numbers of mobile users and the increased use of mobile in our lives, comes a concern. A concern expressed repeatedly centers around the notion of habit. While many appreciate the continuous access to social networks and blogs, it has been observed that gains achieved in productivity do not automatically generate free time but instead tend to complicate the work–life balance.

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