Linda V. Priebe

Office of National Drug Control Policy

Trends on Tuesday: 10 Mobile Trends to Embrace

Jackie Rov of tmgmedia points out that with more than a billion smartphones in consumer’s pockets, it’s more important than ever for brands to adapt their strategy to mobile trends. To engage with consumers in the mobile era, we must understand the shift in consumer behavior – that immediacy and convenience fuel consumer actions. To help us, Rov has selected 10 mobile trends from Forrester’s 2013 Mobile Trends for Marketers report which all brands should embrace:

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