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HHS Digital Analytics Team

The HHS Digital Analytics Team supports the Department of Health and Human Services (HHS) through the collection, analysis, and reporting of analytics in support of the Agency’s mission.

Analytics Pitfall: Avoid this Common Implementation Mistake

In large agencies, lots of Web teams touch digital analytics in one way or another, and we have had the pleasure of working with teams both within and outside our agency. For us, hearing from a diverse set of perspectives has been a great learning experience. However, over the course of many meetings, we have also come to notice one critical misconception that has found firm footing in the federal digital analytics space: the belief that you do not need to track visits (or sessions) across subdomains.

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Analytics Restoration: Improving on a Classic

Sometimes it is important to take a fresh look at a classic. As we digital analysts can attest, the array of software now available to our respective analytics programs has grown tremendously over the past few years. Even as we play catch-up to our private sector leaders, many digital analytics programs across the federal government can now boast an inventory far greater than lone Web traffic or quality assurance (QA) software.

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