Launched just three years ago, the Digital Analytics Program (DAP) continues to drive the 2012 Digital Government Strategy’s mission to improve the citizen experience by streamlining the collection and analysis of digital analytics data on a federal government-wide scale. The DAP officially launched on October 15, 2012 with a release of its first version of the government-wide Web analytics code. The first agency to implement DAP was the Department of Interior, on doi.
Things you don’t know about this website, DigitalGov.gov, that is. It’s our first birthday, and we’re celebrating by sharing some fun facts with you. A more sober look at our strategy can be read on our 6-month post, but this is a party post! w00t! We’ve published an impressive 480 articles and counting (this post is like #485), and we are learning more and more about you. You still love posts on metrics and on customer service, but “Government Open and Structured Content Models are Here”?
Six months ago, we launched this DigitalGov.gov platform to support federal agencies in delivering 21st century digital services and information to the public. It seems a good time to share some of the thinking that went into the development of the platform, and what we’ve learned so far. Looking back, we knew we had great content for digital innovators. Here at the Center for Digital Government at GSA, we created the go-to references for federal agencies around Web, mobile, social media, challenges and prizes, and were growing API content.
This morning I was walking down 18th Street, crossing Pennsylvania Avenue by the World Bank when I heard what sounded like “a test from the Emergency Broadcast System.” I looked behind me and realized it was coming from my purse and that my phone was jiggling. I pulled out my phone to see that there was a flash flood warning. I looked up and saw dozens of people on the crowded sidewalks pulling out devices.
Two years ago, federal agencies were set on a fast track to create a 21st century digital government. The Federal Digital Strategy served up a heaping set of deliverables on a tight timeline. Agencies opened data sets, built mobile apps and websites, published APIs, created and updated digital governance structures, and joined with other agencies in measuring digital services performance. Last May, as the final deadlines were met, some asked, “What’s next?
There’s tons of great work and innovations happening in federal agencies, and it is happening fast. From mobile, to social, to user experience, to APIs, to data and codesharing, agencies are embracing the 21st century citizen expectations and working to deliver anytime, anywhere, any device services and information to the public. How do we tap into this agency expertise? Learn from others’ hits and misses? Identify roadmaps, sample documents, tools?
Agencies have been working away at building better digital services and here, at the Digital Services Innovation Center, we’ve been building resources to help. We have been focusing on three areas, The Digital Analytics Program. We announced this program in early October to help agencies better measure performance and customer satisfaction to improve service delivery. It includes digital metrics guidance and best practices, training and a federal-wide Web analytics tool and support.