Are you measuring Twitter followers and press release downloads without any clue as to what people are doing with your agency’s products and information? Or do you not even know what to measure, never mind whether that measurement would be meaningful? Fear not, fair government communicator—there is hope! On May 15, top government communication measurement experts from the U.S., U.K., and Canada presented on Evaluating the Effectiveness of Government Digital Communications via DigitalGov University.
A sure way to drive employees crazy is to never share what executives discuss or decide until a new mandate lands on the organization’s collective head. While senior leaders should expect some privacy in decision-making and debate, they should also expect to openly hold themselves accountable and to make sure their employees know where the organization is headed. One way to offer that clear accountability and communication is by keeping people apprised of what happens in important executive meetings, even as those meetings are happening.