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Darren B. Lurie

Where Content and Marketing Meet: An email Case Study

Content marketing is everywhere and you’re hearing more about it every day—but how do you do it well? While content marketing can take many forms (articles, infographics, videos, and more), it shares a common purpose: providing useful content to attract new customers to your product or service. At USAGov, customized email messages to our subscribers represent one of our most powerful content marketing tools. What’s the Core Concept? Every USAGov email begins with an idea either from our content or marketing team.

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