CFPB Digital Analytics Team

Tag Management: A Digital Analyst’s Best Friend

Tag managers can assist in collecting valuable data about visits to your website. Here at CFPB, we use Google Tag Manager (GTM), which is a free tool that works in tandem with Google Analytics to record and send data on how users interact with your website on an aggregate level, including which pages they view, where they click and what they download. It requires one line of code to be added to your site.

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