We are awash in data. Data in our personal lives gives us information on everything from our nightly sleeping patterns to how many of our friends shared our latest quip on social media. So too in our professional world, where we can see the most popular devices people use to navigate our websites and are told which time of day is the best to send out our communications.
All of this data can help us make smart decisions that will ultimately provide our customers with a better experience—but only if we know what our end goals are and what metrics we need to measure to get there. Only then will we not be overwhelmed by the tidal wave of data and will surf that wave to the shores of our customers.
This month on DigitalGov, we’ll be highlighting a few ways we can stay afloat in the sea of data:
- Understanding how metrics like “Time to First Byte” are key to a user’s impression of your website
- Looking at how a Performance Management team can help improve your agency’s products and services
- Paying attention to the communication methods certain audiences prefer and how it can help you better allocate resources
- Knowing how a filter can help you sort out the real from the fake traffic