Whether you’ve been waiting for a while to sign up with Tumblr or whether you’re just curious how government agencies can leverage a platform known to be the breeding ground for the latest gifs and memes, this webinar will show you examples of how agencies have successfully taken advantage of gifs, memes and everything else Tumblr has to offer to meet their missions, increase audience engagement and build brand recognition.
- Case studies from four agencies currently using Tumblr
- Best practices for getting the most out of the platform
- Lessons learned along the way
We’ll be joined by:
Darren Cole, National Archives
Darren Cole is a New Media Specialist in the Web & Social Media Branch of the National Archives and Records Administration’s Office of Innovation.
10 billion documents, one day at time: Launched in April 2011, the Today’s Document Tumblr highlights daily historical items from the online catalog of the National Archives. From photos to documents to animated gifs, Today’s Documents uses Tumblr to broaden public awareness and open access to the Archives’ holdings, generating an enthusiastic following of nearly 145,000 Tumblr users in the process.
Katie Gorscak, U.S. Department of Health and Human Services
Katie Gorscak is a Public Affairs Specialist with the U.S. Department of Health and Human Services. She serves as chair of the StopBullying.gov Editorial Board and content manager for the StopBullying.gov website and social media efforts. StopBullying.gov is a cross-federal effort to prevent bullying, under the Federal Partners in Bullying Prevention. In April 2013, she launched the first HHS Tumblr to reach teens on the topic of bullying. Stopbullying.tumblr.com works to inspire teens to be more than a bystander when they see bullying, love themselves and others, and spread the word that bullying is not ok. The Tumblr page uses inspirations quotes, images, videos and animated GIFs to deliver their messages to teens and teen-oriented organizations.
Jessica Milcetich, General Services Administration, USA.gov
Jessica Milcetich is a social media and digital strategist for USA.gov, where she manages USA.gov’s presence on a variety of social media platforms including Tumblr. The USA.gov blog (blog.usa.gov) was the first federal blog to launch on Tumblr in March 2011. Since then, the blog has helped connect tens of thousands of followers to government information, benefits and services.
Michelle Thomas, Bureau of Land Management
Michelle Thomas is a Public Affairs Specialist for the Bureau of Land Management’s National Office of New Media in Washington, D.C. The BLM launched its My Public Lands Tumblr (http://mypubliclands.tumblr.com) in August 2012, and in just a year and half, the agency has attracted over 108,000+ followers and growing. The popular blog includes multi-media posts that span the diverse programs and lands managed by the BLM. Written and managed by primarily younger BLM employees and interns, the blog was established to inspire a new generation to pursue careers in natural resource fields and promote the BLM and its multiple-use mission to a wide audience.”
What You’ll Learn:
During this webinar you’ll learn
What Tumblr is
How several agencies are already using Tumblr to meet their missions
Best practices for launching your own government Tumblr account
Who Should Attend:
Anyone who wants to learn more about using Tumblr in the government