Note: All DigitalGov University events take place in Eastern Standard Time.
Twitter Chats are an effective way to connect with your target audience, amplify your reach, send traffic to your site, and provide real-time answers to your audience’s’ most pressing questions. During the past year, we’ve seen the government as well as many other organizations embrace more and more this communication tool to engage with Hispanics in both English and Spanish.
During this webinar, you will hear from social media strategists from USAGov and Salud America! They will share with attendees their experience coordinating and managing bilingual Twitter Chats. You will learn what is the best way to get started, how to choose the best topic and promote the chat, when it’s a good idea to partner with other organizations and how to measure success.
Victoria Wales is a bilingual communications (Spanish-English) professional with intermediate working knowledge in German and Portuguese, Victoria has implemented successful national and local branding, message development and strategy on behalf of government, nonprofit and corporate clients.
Currently, Victoria is responsible for developing, writing, editing and publishing content for USA.gov, GobiernoUSA.gov and Kids.gov as well as their social media channels. Victoria is also responsible for developing and managing an integrated bilingual email marketing strategy. She tracks usage trends, markets content, and makes strategic recommendations on content curation and partnerships.
Carlos Valenzuela is the Communications Specialist/Social Media Producer at Salud America! (#SaludTues) and at the Institute for Health Promotion Research (IHPR) -UT Health Science Center San Antonio. Prior to joining IHPR, Carlos was a social media strategist at the U.S. Consulate-Monterrey and collaborated for the City of Houston’s Department of Health and Human Services. Carlos has spoken about health advocacy using social media at the National Conference on Health Communication, Marketing and Media and at the Latism National conference.