The Metrics Community of Practice of the Federal Web Managers Council and DigitalGov University invite you to an event that honors the memory of Joe Pagano, a former co-chair of the Web Metrics Sub-Council.
This is the third lecture honoring Joe and this time we will focus on search engine optimization. While commercial search engines do a remarkable job of helping the public find our government information, as Web professionals, it’s also our job to help the public make sense of what they find.
We’ve invited some top notch speakers to address the topic of search engine optimization for federal websites.
- Ammie Farraj-Feijoo, manager of GSA’s DigitalGov Search, will offer a high-level overview of how commercial search engines work, and introduce an interactive, hands on approach to help you see if your web content is optimized for search engines.
- Brian Dunbar, Internet Services Manager, Office of Communications at the National Aeronautics and Space Administration (NASA) and Lakshmi Grama,Senior Digital Content Strategist at the National Cancer Institute, National Institutes of Health(NIH), will discuss their work on and experiences with search engine optimization, lessons learned and the search-related information and\or reports they consider most important.
There will also be a brief presentation on the search- and metrics-related requirements of the federal digital government strategy.
- How search engines work
- Some practical steps to improve search engine optimization (SEO) for your site
- What other agencies are doing to improve their SEO
Who Should Attend
This seminar is for anyone interested in learning about search engine optimization for government websites.