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Use Metrics to Drive Success

Use Metrics to Drive Success

Would federal employees work on tasks outside their agency in order to support DigitalGov? That’s the question we wanted to answer as we created the Open Opportunities program. We had a built-in test case. When the Digital Government Strategy was released in May 2013, agencies were tasked with building APIs, launching mobile products, establishing digital [...]

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Read More →Use Metrics to Drive Success

Customer Service Week 2014

Customer Service Week 2014

They say that customer experience (CX) is the new marketing. People will tell their friends about their experience with your agency, and social media makes it easy to broadcast whether the experience was easy and enjoyable, or terrible. In 1992, Congress proclaimed the first full week in October as National Customer Service Week, and as [...]

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Read More →Customer Service Week 2014

The Federal Register: Improving Visitors’ Search Experience on Agency Websites

The Federal Register: Improving Visitors’ Search Experience on Agency Websites

The Office of the Federal Register’s mission “informs citizens of their rights and obligations, documents the actions of Federal agencies, and provides a forum for public participation in the democratic process.” As the winner of the Bright Idea Award, FederalRegister.gov is clear and easy to use, but most citizens rarely frequent it. More frequently they [...]

Read More →The Federal Register: Improving Visitors’ Search Experience on Agency Websites

Read More →The Federal Register: Improving Visitors’ Search Experience on Agency Websites

Go.USA.gov Creates Short, Trustworthy .gov URLs

Go.USA.gov Creates Short, Trustworthy .gov URLs

Short URLs are useful for tracking clicks, but they can create a poor user experience because the person clicking the link can’t see the final destination. That’s why Go.USA.gov was created—to show users that they would reach official government information. To maintain this trust, Go.USA.gov is only open to government employees and only shortens government [...]

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Read More →Go.USA.gov Creates Short, Trustworthy .gov URLs

Search Engine Optimization for Government Websites

Search Engine Optimization for Government Websites

On June 10, 2014, the Metrics Community of Practice of the Federal Web Managers Council and DigitalGov University hosted an event to honor the memory of Joe Pagano, a former co-chair of the Web Metrics Sub-Council. This third lecture honoring Joe focused on search engine optimization (SEO). While commercial search engines do a remarkable job [...]

Read More →Search Engine Optimization for Government Websites

Read More →Search Engine Optimization for Government Websites

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