How do you capture millennial and Hispanic eyes? Through their hands. (More specifically: their mobile devices, and the social apps within!). AdAge recently analyzed a study from Nielsen’s Homescan panel which found that in a typical month, 12.2% of millennials can only be reached through TV (looking at the top 10 networks only) versus 14.2% […]
Any time, any where, any device. Now that’s truly mobile.
Mobile users of government websites are growing in double digit percentages and will likely soon become the majority. For some recent internal project research, I dove into some of the federal government-wide analytics looking at mobile usage and found a few interesting tidbits to share: It’s an OS battle of the As. Apple devices slightly […]
GSA unveiled a refreshed GSA.gov website yesterday with a more crisp design layout, improved usability, and features geared more toward mobile users. Increasingly, website traffic is coming from mobile users. With this in mind, GSA unveiled a newly refreshed GSA.gov website on Nov. 16. “Our ultimate goal for the refresh was to continue our work […]
Pew released a recent report tracking trends in digital device ownership and found smartphones and tablets have continued to grow in recent years, while other devices have stalled. The big headlines from the report are: Cell phones are now in the hands of more than 92% of U.S. adults, although this trend started to flatten […]
Josh Clark, one of the pioneers of touch Web design, and author of Tapworthy and Designing for Touch, published an excellent article on A List Apart analyzing How We Hold Our Gadgets that has a wealth of data and graphics about this interesting and emerging design challenge. Below are 5 notable lessons from the post: 1. Portrait (vertical) orientation dominates […]