Metrics

What gets measured gets improved.

Metrics Round Up

Metrics Round Up

We are all collecting a lot of performance data across our digital properties and DigitalGov University has hosted many events on the collection, reporting and strategizing around metrics. DigitalGov has shared many posts on these topics as well. So we thought it would be great to curate these events and posts for easy reference and [...]

Read More →Metrics Round Up

Read More →Metrics Round Up

Secrets to a Dynamite Public Sector Analytics Program

Secrets to a Dynamite Public Sector Analytics Program

Uncovering meaningful analytics from months or years of Web metrics is daunting, at best. So how do you make great Web improvements using metrics? Whether you’re just getting started in Web analytics or you want to take your program to the next level, you should focus on accurate data, customer service, and concrete goals, said [...]

Read More →Secrets to a Dynamite Public Sector Analytics Program

Read More →Secrets to a Dynamite Public Sector Analytics Program

What Do Dear Abby and the Federal Government Have in Common?

What Do Dear Abby and the Federal Government Have in Common?

Lots of people ask us questions. So it only makes sense for us to partner up to answer some of those questions. Since the 1970’s, USA.gov has partnered with Dear Abby to help get free printed government publications on a variety of topics (health, disaster preparedness, caring for aging loved ones, etc.) into the hands [...]

Read More →What Do Dear Abby and the Federal Government Have in Common?

Read More →What Do Dear Abby and the Federal Government Have in Common?

Member Spotlight – Hannah Rubin, Library of Congress

Member Spotlight – Hannah Rubin, Library of Congress

Meet Hannah Rubin, who works in the Congressional Research Service (CRS) at the Library of Congress. She’s the focus of this month’s Member Spotlight. In addition to her “real” job, she’s also currently working as a “20%-er” with the DigitalGov User Experience Program via our Open Opportunities program. What do you love most about your [...]

Read More →Member Spotlight – Hannah Rubin, Library of Congress

Read More →Member Spotlight – Hannah Rubin, Library of Congress

National Cancer Institute Launches New User Experience Lab

National Cancer Institute Launches New User Experience Lab

Why does a Cancer institute need a User Experience lab? Simply put: To learn about their customers—people living with cancer and those who care about them—and build the best possible products with them in mind. “Cancer has a journey and we wanted to create a lab to capture the substance of that journey, understand what [...]

Read More →National Cancer Institute Launches New User Experience Lab

Read More →National Cancer Institute Launches New User Experience Lab

Actionable Web Analytics: A Three-Step Process

Actionable Web Analytics: A Three-Step Process

As Web analysts, your customers and their needs can vary greatly. One minute you are leading an analysis that will influence strategic decisions, the next you are distributing reports to folks who will never use them, but just have to have them. Sometimes, in the darkest hours, it can become more of the latter. That’s [...]

Read More →Actionable Web Analytics: A Three-Step Process

Read More →Actionable Web Analytics: A Three-Step Process

Heat Mapping Case Study: Epa.gov Homepage

Heat Mapping Case Study: Epa.gov Homepage

Most people relate the term “heat map” with something they see during the weather forecast on the nightly news, those colorful maps that vividly illustrate how hot it’s going to be during an impending heat wave. The word “heat map” may not usually however, conjure up images of a widely used Web usability tool; but for those [...]

Read More →Heat Mapping Case Study: Epa.gov Homepage

Read More →Heat Mapping Case Study: Epa.gov Homepage

Using Analytics to Create Change: USA.gov Usability Case Study

Using Analytics to Create Change: USA.gov Usability Case Study

While many people tout the death of the home page, it’s still an important piece of the user experience on USA.gov. In 2013, 30% of all sessions on USA.gov included the home page—that’s 8.67 million sessions. The numbers for GobiernoUSA.gov are even higher—79% of all sessions included the home page. According to Jakob Nielsen, “A [...]

Read More →Using Analytics to Create Change: USA.gov Usability Case Study

Read More →Using Analytics to Create Change: USA.gov Usability Case Study

Top