Skip to page content

Metrics

What gets measured gets improved.

Using Pirate Metrics to Analyze Your Mobile Application’s Audience

Using Pirate Metrics to Analyze Your Mobile Application’s Audience

What Makes a Native App Successful? There are over 200 native applications in the federal government with various download numbers. Are the ones with the most downloads the most successful? Is the one with fewer users who are more engaged more successful? It depends on what you are trying to accomplish. David Cooper, the Mobile […]

Read More →

Read More →

Additional Data Options With DAP

Additional Data Options With DAP

Agencies can participate in the Digital Analytics Program (DAP) by implementing the DAP script block. It’s a simple line of of code that enables you to take advantage DAP: (Example) <script language=”javascript” id=”_fed_an_ua_tag” src=”https://dap.digitalgov.gov/Universal-Federated-Analytics-Min.js?agency=DHS&subagency=FEMA”></script> You can use this line to enhance the Web analytics solution with additional query string parameters. The query string parameters pass […]

Read More →

Read More →

Seeing States the Right Way: How to Weigh Data by Population

Seeing States the Right Way: How to Weigh Data by Population

One large issue my team has run into when analyzing and reporting data across different states is knowing whether sessions within an area are higher due to more interest, or a larger population. Time after time, we see the states with the largest populations show up with the largest amount of traffic, like the graph […]

Read More →

Read More →

4 Tips for Analyzing Mobile Traffic with DAP

4 Tips for Analyzing Mobile Traffic with DAP

It’s not a secret that mobile Internet viewership is booming, but according to a ComScore report released last June, 49% of the audiences for the top 100 digital properties are now mobile-only. Additionally, during the third quarter last year, Gartner reported PC shipments fell 7.7% while IDC Research reported a 10.8% decline. The switch to […]

Read More →

Read More →

Tips for Adapting analytics.usa.gov from Tennessee, Boulder, and Philadelphia

Tips for Adapting analytics.usa.gov from Tennessee, Boulder, and Philadelphia

When we launched analytics.usa.gov with the Digital Analytics Program, the U.S. Digital Service, and the White House last March, we purposefully made it very easy to adapt and wrote language on the website to let people know they could use the code without restriction: This open source project is in the public domain, which means […]

Read More →

Read More →

Analytics.usa.gov: New Features and More Data

Analytics.usa.gov: New Features and More Data

As of writing this post, 25,225 of the 124,878 total visitors on federal government websites participating in the Digital Analytics Program (DAP) are NOT located in the United States. And as a result of a new location feature on the expanded analytics.usa.gov, you are free to check for yourself how many current users are from […]

Read More →

Read More →

Trends on Tuesday: What Mobile Devices Do People Use to Access Federal Sites?

Trends on Tuesday: What Mobile Devices Do People Use to Access Federal Sites?

Mobile users of government websites are growing in double digit percentages and will likely soon become the majority. For some recent internal project research, I dove into some of the federal government-wide analytics looking at mobile usage and found a few interesting tidbits to share: It’s an OS battle of the As. Apple devices slightly […]

Read More →

Read More →

Gov Analytics Breakdown #2: Mobile Is Bigger than Ever

Gov Analytics Breakdown #2: Mobile Is Bigger than Ever

A review of the Digital Analytics Program (DAP) data confirms what many are already saying: Content is being viewed on mobile devices more than ever before, and the percentage of sessions via mobile devices is growing. Three things are evident when looking at the breakdown of sessions on federal government websites across device types over the […]

Read More →

Read More →

Top