Metrics

What gets measured gets improved.

Analytics Pitfall: Avoid this Common Implementation Mistake

Analytics Pitfall: Avoid this Common Implementation Mistake

In large agencies, lots of Web teams touch digital analytics in one way or another, and we have had the pleasure of working with teams both within and outside our agency. For us, hearing from a diverse set of perspectives has been a great learning experience. However, over the course of many meetings, we have […]

Read More →Analytics Pitfall: Avoid this Common Implementation Mistake

Read More →Analytics Pitfall: Avoid this Common Implementation Mistake

Secure Central Hosting for the Digital Analytics Program

Secure Central Hosting for the Digital Analytics Program

The U.S. government’s Digital Analytics Program (DAP) collects Web traffic and analytics data from across the federal government. That data flows into a very large central account, and some of that data is automatically made public in real time at analytics.usa.gov. To accomplish this feat, participating federal websites need to add a [CODE] reference to […]

Read More →Secure Central Hosting for the Digital Analytics Program

Read More →Secure Central Hosting for the Digital Analytics Program

Analytics Restoration: Improving on a Classic

Analytics Restoration: Improving on a Classic

Sometimes it is important to take a fresh look at a classic. As we digital analysts can attest, the array of software now available to our respective analytics programs has grown tremendously over the past few years. Even as we play catch-up to our private sector leaders, many digital analytics programs across the federal government […]

Read More →Analytics Restoration: Improving on a Classic

Read More →Analytics Restoration: Improving on a Classic

Need Actionable Analytics Reports? Here’s Help

Need Actionable Analytics Reports? Here’s Help

The Digital Analytics Program (DAP) provides a wealth of standard Web analytics reports within its current Web analytics tool (Google Analytics Premium). Yet, navigating through big data with a standard report can be a challenge and definitely takes a few clicks. To quickly get to the insights of your agency websites’ traffic, building your own […]

Read More →Need Actionable Analytics Reports? Here’s Help

Read More →Need Actionable Analytics Reports? Here’s Help

Taking a Data-Driven Approach to Digital Marketing at the Peace Corps

Taking a Data-Driven Approach to Digital Marketing at the Peace Corps

What exactly does being “data-driven” mean for digital marketing and communications practitioners in the federal government? It is easy to be awed by the new shiny platforms and services that promise to change how things are done in government. Fundamentally, though, it is thinking about analytics not just from a descriptive mindset but one of […]

Read More →Taking a Data-Driven Approach to Digital Marketing at the Peace Corps

Read More →Taking a Data-Driven Approach to Digital Marketing at the Peace Corps

Dwarf Planet, Giant Numbers: NASA’s Mission to Pluto Goes Global

Dwarf Planet, Giant Numbers: NASA’s Mission to Pluto Goes Global

Even on a “slow” day, NASA is a pretty cool place to work, but the cool factor gets cranked way up when the whole world joins in the adventure. That’s what happened this week when the New Horizons spacecraft arrived at Pluto after decade-long, three-billion-mile journey through the solar system. New Horizons has already sent […]

Read More →Dwarf Planet, Giant Numbers: NASA’s Mission to Pluto Goes Global

Read More →Dwarf Planet, Giant Numbers: NASA’s Mission to Pluto Goes Global

Analytics Prove People Care About Space (and Pluto!)

Analytics Prove People Care About Space (and Pluto!)

Despite the fact that Pluto has been downgraded to a “dwarf planet”,  the analytics of federal government websites prove there are still a lot of people who want to get an up-close look. NASA’s New Horizons spacecraft, a project over nine years in the making, flew by Pluto this morning at approximately 7:49 a.m. The […]

Read More →Analytics Prove People Care About Space (and Pluto!)

Read More →Analytics Prove People Care About Space (and Pluto!)

DigitalGov Podcast: DAP Delivers Data for 4,000 Websites

DigitalGov Podcast: DAP Delivers Data for 4,000 Websites

You cannot improve your digital outreach without data. Since 2012, the Digital Analytics Program (DAP) has provided agencies the critical information and metrics that they need to make their public-facing websites better. The buzz around DAP has grown with the release of the Digital Analytics Dashboard, which provides a real-time glimpse into government Web traffic, […]

Read More →DigitalGov Podcast: DAP Delivers Data for 4,000 Websites

Read More →DigitalGov Podcast: DAP Delivers Data for 4,000 Websites

Using a Hypothesis-Driven Approach in Analyzing (and Making Sense) of Your Website Traffic Data

Using a Hypothesis-Driven Approach in Analyzing (and Making Sense) of Your Website Traffic Data

At the Digital Analytics Program (DAP), some of the most frequently asked questions we get are “how can I get access to the DAP data?” and “what do I do with all this data?” We all know that data is knowledge, and knowledge is power, but once we have access to it and realize that […]

Read More →Using a Hypothesis-Driven Approach in Analyzing (and Making Sense) of Your Website Traffic Data

Read More →Using a Hypothesis-Driven Approach in Analyzing (and Making Sense) of Your Website Traffic Data

Updated: Live Blogging the Analytics Dashboard on #TaxDay

Updated: Live Blogging the Analytics Dashboard on #TaxDay

2 a.m. EDT, April 16 Looks like the traffic peak for #TaxDay was around 3:00 pm when 194,301 people were on government sites. We’re now less than one-quarter of that traffic, and the more regular patterns of top sites are reasserting themselves. We’re talking about YOU, NASA astronomy picture of the day and that wonderful […]

Read More →Updated: Live Blogging the Analytics Dashboard on #TaxDay

Read More →Updated: Live Blogging the Analytics Dashboard on #TaxDay

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