Content

Betting on E-mail: How We’re Reaching Hispanics via Their Inbox

Betting on E-mail: How We’re Reaching Hispanics via Their Inbox

Driving visitors to a destination means reaching your users where they are at. In 2005, as part of the greater USA.gov marketing strategy, GobiernoUSA.gov launched an email program. These communications initially took the form of short blurbs that directed people to important site content and promoted other government information hosted by various federal agencies. From […]

Read More →Betting on E-mail: How We’re Reaching Hispanics via Their Inbox

Read More →Betting on E-mail: How We’re Reaching Hispanics via Their Inbox

The Content Corner: Writing Better Headlines

The Content Corner: Writing Better Headlines

The clarity of a headline or title plays a critical role in whether your content is ever seen and read by your customers. As the battle for eyeballs continues to escalate, digital media providers seem to be resorting more and more to “clickbait” titles and headlines. However, as with all forms of overused marketing, consumers […]

Read More →The Content Corner: Writing Better Headlines

Read More →The Content Corner: Writing Better Headlines

The Content Corner: Creating Engaging Content with Data

The Content Corner: Creating Engaging Content with Data

Over the last several years, continuing advances in computer processing power and storage have brought about the growth of what some call big data. Mobile and wearable devices now also generate large amounts of data via our interaction with various apps and our geographic location. This endless stream of information is being harnessed to create extremely […]

Read More →The Content Corner: Creating Engaging Content with Data

Read More →The Content Corner: Creating Engaging Content with Data

The Content Corner: Creating a Content Style Guide

The Content Corner: Creating a Content Style Guide

One of the more commonly overlooked pieces of any effective content strategy is a content style guide. Many times, content contribution takes place without even being aware of the need for a style guide, while other times a content style guide is considered something only used by print editors and publishers. Stalwarts like the AP […]

Read More →The Content Corner: Creating a Content Style Guide

Read More →The Content Corner: Creating a Content Style Guide

Visualizing BLS Data to Improve Understanding

Visualizing BLS Data to Improve Understanding

If a picture is worth a thousand words, what’s the value of a striking, cool chart or map of some BLS data? At the U.S. Bureau of Labor Statistics (BLS), we’re always thinking of better ways to help our users understand the information we produce. The global economy is complex, and the statistics to explain […]

Read More →Visualizing BLS Data to Improve Understanding

Read More →Visualizing BLS Data to Improve Understanding

The Content Corner: Humanizing Structured Content

The Content Corner: Humanizing Structured Content

Over the past several years, DigitalGov has been extremely focused on structured content, content models, and their role in future-ready content (and rightly so). A shift of focus back to the content itself as opposed to where it will be published is critical for agencies as we aim to reach as many customers as possible, regardless of […]

Read More →The Content Corner: Humanizing Structured Content

Read More →The Content Corner: Humanizing Structured Content

Creating Story-Based, Narrative Content to Share Your Agency’s Mission

Creating Story-Based, Narrative Content to Share Your Agency’s Mission

As human beings, we love stories. We like regaling our friends with tales from a recent road trip. We listen intently as grandma recounts that special moment she first met grandpa. Stories are how we relate to people. Stories help us form memories. Stories carry on tradition and culture from one generation to the next. […]

Read More →Creating Story-Based, Narrative Content to Share Your Agency’s Mission

Read More →Creating Story-Based, Narrative Content to Share Your Agency’s Mission

The Content Corner: Connecting With Customers at Labor

The Content Corner: Connecting With Customers at Labor

Here at DigitalGov, customer service is a focal theme during the month of May, and by some type of cosmic chance, I was invited to share my insights on content strategy and content creation at a Customer Service Community of Practice event at the Department of Labor. The event focused on topics I commonly discuss here […]

Read More →The Content Corner: Connecting With Customers at Labor

Read More →The Content Corner: Connecting With Customers at Labor

The Content Corner: Ranking Six Common Content Types

The Content Corner: Ranking Six Common Content Types

In last week’s column, I went back to a frequent theme of mine and discussed another method for helping to feed the content beast, which was learning when to say no to a new and potentially resource devouring digital channel or platform. However, we also need to take a look at six of the most […]

Read More →The Content Corner: Ranking Six Common Content Types

Read More →The Content Corner: Ranking Six Common Content Types

USA.gov in Beta: Tell Us What You Think

USA.gov in Beta: Tell Us What You Think

Thirteen years in digital is an eon, and on the eve of its 13th birthday, we at USA.gov found ourselves reckoning with a mid-life crisis. In the thirteen years since Firstgov.gov was launched (and ten years for FirstGov en Español), the sheer volume and sophistication of government websites has exploded. We’ve seen Web customers evolve […]

Read More →USA.gov in Beta: Tell Us What You Think

Read More →USA.gov in Beta: Tell Us What You Think

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