As Web analysts, your customers and their needs can vary greatly. One minute you are leading an analysis that will influence strategic decisions, the next you are distributing reports to folks who will never use them, but just have to have them. Sometimes, in the darkest hours, it can become more of the latter. That’s [...]
Short URLs are useful for tracking clicks, but they can create a poor user experience because the person clicking the link can’t see the final destination. That’s why Go.USA.gov was created—to show users that they would reach official government information. To maintain this trust, Go.USA.gov is only open to government employees and only shortens government [...]
The Plain Language Action and Information Network (PLAIN) is the official federal working group designated to help agencies with plain language, including training. PLAIN offers free 3.5-hour classes in the principles of plain language and plain language for Web writing.
As technology changes, government must change with it to address new challenges and take advantage of new opportunities. This Administration has made important strides in modernizing government so that it serves its constituents more effectively and efficiently, but we know there is much more to do. Last year, a group of digital and technology experts [...]
A growing trend both inside government and outside is to have a simple welcoming page for outside developers who may be interested in your team’s efforts. This material is often located at website.gov/developer 1 and points visitors to technical material that developers may be interested in, especially APIs. Collecting technical documentation in one place facilitates [...]
Responsive Web design is widely-known as a go-to solution for designing a website to fit on any device’s screen size. As we found in our February workshop, federal agencies are implementing it for various reasons. There are various ways to implement responsive design. Some agencies have implemented it via structured data and content modeling and [...]
Over the years, the staff intranet at the National Archives and Records Administration (NARA) had become increasingly difficult to use. Old, irrelevant content routinely bubbled to the top of search results, and essential employee tools were hard to find. NARA staff agreed that the site was due for an upgrade: fixing NARA@work was voted a [...]