Content

Creating Story-Based, Narrative Content to Share Your Agency’s Mission

Creating Story-Based, Narrative Content to Share Your Agency’s Mission

As human beings, we love stories. We like regaling our friends with tales from a recent road trip. We listen intently as grandma recounts that special moment she first met grandpa. Stories are how we relate to people. Stories help us form memories. Stories carry on tradition and culture from one generation to the next. […]

Read More →Creating Story-Based, Narrative Content to Share Your Agency’s Mission

Read More →Creating Story-Based, Narrative Content to Share Your Agency’s Mission

The Content Corner: Connecting With Customers at Labor

The Content Corner: Connecting With Customers at Labor

Here at DigitalGov, customer service is a focal theme during the month of May, and by some type of cosmic chance, I was invited to share my insights on content strategy and content creation at a Customer Service Community of Practice event at the Department of Labor. The event focused on topics I commonly discuss here […]

Read More →The Content Corner: Connecting With Customers at Labor

Read More →The Content Corner: Connecting With Customers at Labor

The Content Corner: Ranking Six Common Content Types

The Content Corner: Ranking Six Common Content Types

In last week’s column, I went back to a frequent theme of mine and discussed another method for helping to feed the content beast, which was learning when to say no to a new and potentially resource devouring digital channel or platform. However, we also need to take a look at six of the most […]

Read More →The Content Corner: Ranking Six Common Content Types

Read More →The Content Corner: Ranking Six Common Content Types

USA.gov in Beta: Tell Us What You Think

USA.gov in Beta: Tell Us What You Think

Thirteen years in digital is an eon, and on the eve of its 13th birthday, we at USA.gov found ourselves reckoning with a mid-life crisis. In the thirteen years since Firstgov.gov was launched (and ten years for FirstGov en Español), the sheer volume and sophistication of government websites has exploded. We’ve seen Web customers evolve […]

Read More →USA.gov in Beta: Tell Us What You Think

Read More →USA.gov in Beta: Tell Us What You Think

The Content Corner: Learning to Say No

The Content Corner: Learning to Say No

There is a quote that goes something like, “Just because we can do a thing, it does not follow that we must do a thing.” I attribute it to the President of the United Federation of Planets in Star Trek VI: The Undiscovered Country, partially because I am a geek, and secondly, the internet provided […]

Read More →The Content Corner: Learning to Say No

Read More →The Content Corner: Learning to Say No

Helpful Resources to Make Your Content Mobile-Friendly

Helpful Resources to Make Your Content Mobile-Friendly

Smartphones make up 75% of the mobile market—which makes mobile-friendliness a must for government agencies. With the recent update to Google’s search algorithm, or what some are calling Mobilegeddon, the case for building a mobile-friendly site becomes even stronger. For many government organizations, responsive Web design (RWD) has been the answer to their mobile question. […]

Read More →Helpful Resources to Make Your Content Mobile-Friendly

Read More →Helpful Resources to Make Your Content Mobile-Friendly

Cross-Agency Collaboration Is the Key to Reaching Millions

Cross-Agency Collaboration Is the Key to Reaching Millions

This story begins with a post about reverse mortgages, but don’t worry: we won’t go into the world of complex home loans. Rather, this is a story about how one federal agency is partnering with another to amplify its content and reach millions of people online—and why more agencies should do the same. Many federal […]

Read More →Cross-Agency Collaboration Is the Key to Reaching Millions

Read More →Cross-Agency Collaboration Is the Key to Reaching Millions

The Content Corner: Finding Your Voice

The Content Corner: Finding Your Voice

No, this is not another post about podcasting but about a different voice entirely. It is the words you use, the conversation that you are having with your users. Is your content using the most effective language possible to communicate and to convey emotions like trust or empathy? As an article from Larsen Design states, […]

Read More →The Content Corner: Finding Your Voice

Read More →The Content Corner: Finding Your Voice

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