Content

FAQs Done Right

FAQs Done Right

In the circle of Web content life, FAQ sections are an endangered species. We’ve previously discussed the relevance of FAQs: Should FAQs go extinct, or are they a useful tool in your content ecosystem? Kathryn Catania, Chief of the Plain Language and Content Division at the U.S. Citizenship and Immigration Services, encourages agencies to take […]

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Read More →FAQs Done Right

HTTPS and Other Ranking Factors: What Impacts the SEO of Government Websites?

HTTPS and Other Ranking Factors: What Impacts the SEO of Government Websites?

Following the recent OMB memo that all publicly available federal websites and Web services must implement HTTPS by December 31, 2016, Web content managers across government are considering the SEO (search engine optimization) implications of the transition, among other details. In August 2014, Google confirmed that HTTPS is a ranking signal in their algorithm. But […]

Read More →HTTPS and Other Ranking Factors: What Impacts the SEO of Government Websites?

Read More →HTTPS and Other Ranking Factors: What Impacts the SEO of Government Websites?

The Content Corner: Optimize Your Content

The Content Corner: Optimize Your Content

For the past several weeks, I have been writing about fairly cerebral and more technical aspects of content generation and language in general. This week, I felt it was time to get back to a more basic content concept: content optimization. Frequently when content optimization is discussed it is heavily focused on search engine optimization […]

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Read More →The Content Corner: Optimize Your Content

The Content Corner: Modular Design and Structured Content

The Content Corner: Modular Design and Structured Content

Several months ago I discussed the concept of a world without Web pages and the importance of structured content and thinking about content, not pages. This week, I’m taking that discussion further by discussing the importance of modularity in Web design and how that complements our efforts to create more structured and reusable data. Break […]

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Read More →The Content Corner: Modular Design and Structured Content

The Content Corner: Using Natural Language Processing to Improve Rulemaking

The Content Corner: Using Natural Language Processing to Improve Rulemaking

For the past several weeks, I have been inflicting you with my recent dive down the rabbit hole of natural language generation and the larger discipline of natural language algorithms. Most of the focus has been on the power of natural language generation and how it can help you rapidly produce content on a wide […]

Read More →The Content Corner: Using Natural Language Processing to Improve Rulemaking

Read More →The Content Corner: Using Natural Language Processing to Improve Rulemaking

The Content Corner: Can Automated Content Creation Help Your Agency?

The Content Corner: Can Automated Content Creation Help Your Agency?

Nearly half of companies recently surveyed said that automating content creation would save their content marketing teams the most time. We’ve already covered Natural Language Generation (NLG) algorithms and how they have made some forms of automated content generation a reality already, such as for sports recaps or financial data reporting. Let’s take a deeper […]

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Read More →The Content Corner: Can Automated Content Creation Help Your Agency?

The Content Corner: Rise of the Machines

The Content Corner: Rise of the Machines

In the span of two days, I received as many emails from respectable content marketing blogs worrying about the dangers of machines taking the jobs of bloggers and other content creators. The man vs. machine dynamic has existed since the dawn of the industrial age, but is it finally reaching the point where a technology […]

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Read More →The Content Corner: Rise of the Machines

18F’s Style Guide for Open Source Project Documentation

18F’s Style Guide for Open Source Project Documentation

We routinely publish our best practices in the 18F Guides, and today we’re happy to launch a new one: the 18F Open Source Style Guide. The Open Source Style Guide is a comprehensive handbook for writing clear, accessible, and user-friendly documentation so that your open source code repositories are accessible both internally and externally. It’s […]

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Read More →18F’s Style Guide for Open Source Project Documentation

The Content Corner: Supporting Your Content

The Content Corner: Supporting Your Content

This column revolves mostly around content creation and strategy, but an overlooked part of the content lifecycle is helping people find your content. Your content is made to be seen and without planning for promotion, it may never be found. The methods available to you may vary (wildly) at your agency, so remember your mileage may […]

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Read More →The Content Corner: Supporting Your Content

An Introduction to HTTPS, by 18F and DigitalGov University

An Introduction to HTTPS, by 18F and DigitalGov University

18F uses HTTPS for everything we make, and the U.S. government is in the process of transitioning to HTTPS everywhere. As part of this effort, we’ve recently partnered with DigitalGov University to produce a two-video series introducing the why’s and how’s of HTTPS. In an Introduction to HTTPS for beginners, we cover what happens when […]

Read More →An Introduction to HTTPS, by 18F and DigitalGov University

Read More →An Introduction to HTTPS, by 18F and DigitalGov University

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