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From Taste-Testers to Explorers: Developing Personas for Open Opportunities

From Taste-Testers to Explorers: Developing Personas for Open Opportunities

Being customer-focused means doing the gumshoe work of research and rounds of analysis to find gold by understanding user goals. For the task-based innovation network, Open Opportunities for DigitalGov, that meant developing personas in order to overcome our own biases and learn about the different motivations of our participants. In this article, we’ll talk about […]

Read More →From Taste-Testers to Explorers: Developing Personas for Open Opportunities

Read More →From Taste-Testers to Explorers: Developing Personas for Open Opportunities

Keeping Vanity URLs in Check: A Few Criteria

Keeping Vanity URLs in Check: A Few Criteria

Shortcuts, Vanity or Marketing URLs, are all names for the requests Web managers get to shorten Web addresses. The shortened links make it easy to share long links as well as track clicks on those links. On a recent discussion thread on the Web Managers listserv, several agencies offered the criteria they use to manage […]

Read More →Keeping Vanity URLs in Check: A Few Criteria

Read More →Keeping Vanity URLs in Check: A Few Criteria

Placeholder Text: Think Outside the Box

Placeholder Text: Think Outside the Box

The verdict is in. Placeholder text is harmful in search boxes. Searchers are on your site to complete a task. Having placeholder text inside a search box distracts from the task and it reduces the usability and accessibility of the search box. Placeholders look simple, but are in fact very tricky to use. When people […]

Read More →Placeholder Text: Think Outside the Box

Read More →Placeholder Text: Think Outside the Box

Follow the Clicks: A Look at Click-through Rates on Government Websites

Follow the Clicks: A Look at Click-through Rates on Government Websites

How important is it to show the most relevant result at the top of your search results page? Very. Searchers expect to find what they’re looking for quickly and easily—and without scrolling—when they search on government websites. If a Web page isn’t “above the fold” as one of the first listings on the first results […]

Read More →Follow the Clicks: A Look at Click-through Rates on Government Websites

Read More →Follow the Clicks: A Look at Click-through Rates on Government Websites

Get More Health Content for Your Websites, Apps, and Social Media

Get More Health Content for Your Websites, Apps, and Social Media

Several federal agencies and offices have worked together to create a free and easy way for public health partners to incorporate our Web content, images, video, data, and infographics into other sites, apps, and social media. Through digital media syndication, the science-based resources of the Department of Health and Human Services (HHS), Centers for Disease Control and […]

Read More →Get More Health Content for Your Websites, Apps, and Social Media

Read More →Get More Health Content for Your Websites, Apps, and Social Media

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