Content

The Content Corner: Building a Content Strategy

The Content Corner: Building a Content Strategy

I recently read a disheartening statistic which stated that only 32% of B2B organizations and 27% of B2C organizations had a documented content strategy. When you combine these results with the general assumption that the federal government lags behind in areas such as this (especially since content strategies have a marketing basis), then the number […]

Read More →The Content Corner: Building a Content Strategy

Read More →The Content Corner: Building a Content Strategy

The Content Corner: Catching a Wave

The Content Corner: Catching a Wave

As we all continue to wrestle with the “content beast”, one effective method for generating ideas for content and fleshing out an editorial calendar is to look for trending events or even upcoming holidays. In the spirit of full disclosure, the idea behind this particular post was inspired by the back-to-back Valentine’s Day and Presidents’ […]

Read More →The Content Corner: Catching a Wave

Read More →The Content Corner: Catching a Wave

ForeignAssistance.gov’s Redesign: Using Agile Methodology to Keep Users in Mind

ForeignAssistance.gov’s Redesign: Using Agile Methodology to Keep Users in Mind

Content is one of the most important things about your site. After all, it is what keeps your users engaged and keeps them coming back to your site. Depending on the type of website your agency manages, you should always think of ways to best deliver your content to your end users. If the content […]

Read More →ForeignAssistance.gov’s Redesign: Using Agile Methodology to Keep Users in Mind

Read More →ForeignAssistance.gov’s Redesign: Using Agile Methodology to Keep Users in Mind

Avoid Weak ‘Links’ in Your Digital Chain

Avoid Weak ‘Links’ in Your Digital Chain

Users don’t like surprises. Unexpected or unwanted content undermines the credibility of your agency and frustrates users who come to your website looking for specific information. Using links appropriately in your website content is one way to build trust with users, according to an article by Kara Pernice of the Nielsen Norman Group. Here’s a […]

Read More →Avoid Weak ‘Links’ in Your Digital Chain

Read More →Avoid Weak ‘Links’ in Your Digital Chain

The Content Corner: Treating the Citizen as a Customer

The Content Corner: Treating the Citizen as a Customer

There is a tendency in government to discount a range of strategies closely connected to marketing. A good example, and a recent buzzword, is content marketing. Content marketing’s main goal is to drive a user to click or sign-up; to turn them into a lead or a buying customer. We’re the federal government, we aren’t […]

Read More →The Content Corner: Treating the Citizen as a Customer

Read More →The Content Corner: Treating the Citizen as a Customer

Top 10 Things (We Think) You Don’t Know about DigitalGov

Top 10 Things (We Think) You Don’t Know about DigitalGov

Things you don’t know about this website, DigitalGov.gov, that is. It’s our first birthday, and we’re celebrating by sharing some fun facts with you. A more sober look at our strategy can be read on our 6-month post, but this is a party post! w00t! 10.  We’ve published an impressive 480 articles and counting (this […]

Read More →Top 10 Things (We Think) You Don’t Know about DigitalGov

Read More →Top 10 Things (We Think) You Don’t Know about DigitalGov

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