Content

The Content Corner: Catching a Wave

The Content Corner: Catching a Wave

As we all continue to wrestle with the “content beast”, one effective method for generating ideas for content and fleshing out an editorial calendar is to look for trending events or even upcoming holidays. In the spirit of full disclosure, the idea behind this particular post was inspired by the back-to-back Valentine’s Day and Presidents’ […]

Read More →The Content Corner: Catching a Wave

Read More →The Content Corner: Catching a Wave

ForeignAssistance.gov’s Redesign: Using Agile Methodology to Keep Users in Mind

ForeignAssistance.gov’s Redesign: Using Agile Methodology to Keep Users in Mind

Content is one of the most important things about your site. After all, it is what keeps your users engaged and keeps them coming back to your site. Depending on the type of website your agency manages, you should always think of ways to best deliver your content to your end users. If the content […]

Read More →ForeignAssistance.gov’s Redesign: Using Agile Methodology to Keep Users in Mind

Read More →ForeignAssistance.gov’s Redesign: Using Agile Methodology to Keep Users in Mind

Avoid Weak ‘Links’ in Your Digital Chain

Avoid Weak ‘Links’ in Your Digital Chain

Users don’t like surprises. Unexpected or unwanted content undermines the credibility of your agency and frustrates users who come to your website looking for specific information. Using links appropriately in your website content is one way to build trust with users, according to an article by Kara Pernice of the Nielsen Norman Group. Here’s a […]

Read More →Avoid Weak ‘Links’ in Your Digital Chain

Read More →Avoid Weak ‘Links’ in Your Digital Chain

The Content Corner: Treating the Citizen as a Customer

The Content Corner: Treating the Citizen as a Customer

There is a tendency in government to discount a range of strategies closely connected to marketing. A good example, and a recent buzzword, is content marketing. Content marketing’s main goal is to drive a user to click or sign-up; to turn them into a lead or a buying customer. We’re the federal government, we aren’t […]

Read More →The Content Corner: Treating the Citizen as a Customer

Read More →The Content Corner: Treating the Citizen as a Customer

Top 10 Things (We Think) You Don’t Know about DigitalGov

Top 10 Things (We Think) You Don’t Know about DigitalGov

Things you don’t know about this website, DigitalGov.gov, that is. It’s our first birthday, and we’re celebrating by sharing some fun facts with you. A more sober look at our strategy can be read on our 6-month post, but this is a party post! w00t! 10.  We’ve published an impressive 480 articles and counting (this […]

Read More →Top 10 Things (We Think) You Don’t Know about DigitalGov

Read More →Top 10 Things (We Think) You Don’t Know about DigitalGov

Don’t Forget the Long Tail: It Can Deliver Value

Don’t Forget the Long Tail: It Can Deliver Value

Top tasks matter. Visitors come to your website with specific goals in mind. Using a top-task methodology can be particularly useful when redesigning your homepage. But, top tasks aren’t the whole story. Our government websites also have a large range of tiny tasks that, when managed carefully, have the potential to deliver value. In The […]

Read More →Don’t Forget the Long Tail: It Can Deliver Value

Read More →Don’t Forget the Long Tail: It Can Deliver Value

Building Brick by Brick: Ed.gov’s Website Redesign and Mobile Implementation

Building Brick by Brick: Ed.gov’s Website Redesign and Mobile Implementation

Rome wasn’t built in a day. Neither are website redesigns. In line with the piecemeal responsive Web design implementation trend we recently highlighted, the new Ed.gov website redesign happened in three phases. In this case, budget limitations and existing content management systems (CMSs) influenced the decision-making process. “We use three different CMSs,” said Jill James, […]

Read More →Building Brick by Brick: Ed.gov’s Website Redesign and Mobile Implementation

Read More →Building Brick by Brick: Ed.gov’s Website Redesign and Mobile Implementation

New NIH Clinical Trials Media Player Now Available

New NIH Clinical Trials Media Player Now Available

Spread the Word about Clinical Trials! As we have recently seen with the Ebola outbreak, clinical trials are immensely important to medical advancement and treatment. The National Institutes of Health (NIH), in conjunction with the Centers for Disease Control and Prevention, has developed a new syndication tool to disseminate NIH Clinical Trials information. This effort […]

Read More →New NIH Clinical Trials Media Player Now Available

Read More →New NIH Clinical Trials Media Player Now Available

The Content Corner: Content Pillars: The Foundation of Any Effective Content Strategy

The Content Corner: Content Pillars: The Foundation of Any Effective Content Strategy

If you and your organization don’t already have a content strategy, then you are most likely working too hard to create content that is less effective in communicating your desired message and less relevant to your end-user. The lack of a content strategy can leave you at the mercy of the content “beast” where you […]

Read More →The Content Corner: Content Pillars: The Foundation of Any Effective Content Strategy

Read More →The Content Corner: Content Pillars: The Foundation of Any Effective Content Strategy

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