Content

The Content Corner: Finding Your Voice

The Content Corner: Finding Your Voice

No, this is not another post about podcasting but about a different voice entirely. It is the words you use, the conversation that you are having with your users. Is your content using the most effective language possible to communicate and to convey emotions like trust or empathy? As an article from Larsen Design states, […]

Read More →The Content Corner: Finding Your Voice

Read More →The Content Corner: Finding Your Voice

Trends on Tuesday: 10 Tips for Mobile Live Streaming

Trends on Tuesday: 10 Tips for Mobile Live Streaming

Mobile video is starting to hit its second wave for both consumption and creation, and government agencies can prepare now to ride this new channel for mobile and social engagement. Fueled by mobile bandwidth and cellular stability steadily increasing and consumers’ comfort with larger mobile devices fueling more video watching on mobile, a plethora of […]

Read More →Trends on Tuesday: 10 Tips for Mobile Live Streaming

Read More →Trends on Tuesday: 10 Tips for Mobile Live Streaming

The Content Corner: Structured Content Challenges and Lessons Learned

The Content Corner: Structured Content Challenges and Lessons Learned

In May 2014, Sarah Crane discussed the importance of structured content, APIs and the development of a “Create Once, Publish Everywhere” (COPE) strategy at USA.gov via a three part video series. After my recent post about a world without Web pages, Sarah and I connected and we discussed the challenges she has experienced during the […]

Read More →The Content Corner: Structured Content Challenges and Lessons Learned

Read More →The Content Corner: Structured Content Challenges and Lessons Learned

The Content Corner: Should You Be Podcasting?

The Content Corner: Should You Be Podcasting?

Along a somewhat personal journey (that you have chosen to join) to better define the term content,  I’ve stumbled upon the puzzle of podcasts. Full disclosure: I have never been and most likely will never be a consumer of podcasts, ten years ago or today. I tried several times to listen to “Serial” and my […]

Read More →The Content Corner: Should You Be Podcasting?

Read More →The Content Corner: Should You Be Podcasting?

The Content Corner: Making Those Connections

The Content Corner: Making Those Connections

A (possibly infamous) blog post from last Friday and the discussion/debate that followed reminded me of several important points that we all may lose sight of during our hectic schedules. 1. Audience Determines the Message The first big item was that audience determines message; or more importantly, the best way to reach your audience may force […]

Read More →The Content Corner: Making Those Connections

Read More →The Content Corner: Making Those Connections

The Content Corner: Building a Content Strategy

The Content Corner: Building a Content Strategy

I recently read a disheartening statistic which stated that only 32% of B2B organizations and 27% of B2C organizations had a documented content strategy. When you combine these results with the general assumption that the federal government lags behind in areas such as this (especially since content strategies have a marketing basis), then the number […]

Read More →The Content Corner: Building a Content Strategy

Read More →The Content Corner: Building a Content Strategy

Top